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TAMRON ADDS FIXED FOCAL LENSES TO SP RANGE

Announcement posted by Frank PR 03 Sep 2015

Only standard zoom fixed lenses to offer VC
September 3, 2015, SYDNEY  – In a much anticipated move, TAMRON AUSTRALIA has introduced its first wave of fixed focal length SP lenses: the SP 35mm F/1.8 Di VC USD (Model F012) and SP 45mm F/1.8 Di VC USD (Model F013).  The lenses will be available to purchase in Australia from October.
 
In addition to a clean, elegant appearance, the lenses set a new benchmark in functionality and operation: they are the only standard zoom fixed lenses to offer VC.  This first of its kind feature make the lenses far simpler to use than those with larger apertures, is crucial in low-light environments and provides noticeable advantages for handheld shooting by minimizing the adverse effects of camera shake.
 
The roll out announcement is set to be the first of several, with these first two lenses in the series being entirely compatible with full-frame DSLR cameras. 
 
Offering fast apertures and versatile, fixed focal lengths, both can also be used with APS-C format cameras as well.

Features of fast-aperture fixed focal lenses: 35mm and 45mm, the first of new SP Series:
 
VC (Vibration Compensation) system, a feature crucial for high-pixel-density cameras
Both the 35mm & 45mm are the only standard fixed focal length lenses with image stabilization.  Imbedded image stabilization, assists in sharpening images and is crucial in low-light environments.  The VC function provides noticeable advantages for handheld shooting by minimizing the adverse effects of camera shake.  As camera technology continues to advance with higher and higher megapixels, there is an increased sensitivity to minute vibrations which cause a lack of sharpness and degradation of image quality. VC works to ensure the maximum imaging performance even in dim lighting to allow photographers to enjoy the fast F/1.8 maximum aperture to the fullest extent.
 
F/1.8 fast-aperture, fixed focal lenses aimed at ultimate performance
Optimal use of the latest glass materials, coupled with Tamron’s world renowned optical design technology, thoroughly compensated for aberrations of all types to achieve higher resolving power, while fine textures of materials and details are reproduced with subtle tonal gradations. The F/1.8 aperture delivers more light to the viewfinder—making it brighter for easier focusing – and more light to the sensor, allowing use even in very dim lighting conditions. In addition, the bokeh (background blur) effect obtained using the F/1.8 fast aperture delivers impressively smooth and soft transition from the main subject to the background.
 
Dynamic close-focusing capability, unprecedented among standard lenses
Both models deliver astonishingly short MOD (Minimum Object Distance) not available from other 35mm or 45mm standard lenses. Photographers can get closer to the subject with ease, unleashing new photo opportunities with an expanded scope of freedom. Superb image capture is ensured throughout the entire range from the closest to normal shooting distances, thanks to Tamron’s proprietary Floating System built into both lenses.
 
User-friendly product design with close attention to all details
Opening a new chapter in the SP legend, product design, opto-mechanical construction and engineering processes are totally integrated. Every single detail and operating function has been thoroughly reexamined, explored and matured to a form that has a friendly, human touch.

Design of distance and aperture scales
The window over the distance scale has been enlarged by 20% to maximize visibility and legibility. Font style of the characters and numbers has been newly developed to enhance the legibility as a critical element of the overall product design.
 
Switches with optimized geometric shape and tactile feedback
The geometric shape and sliding torque of the AF/MF change-over and VC On/Off switches have been configured and engineered to deliver the utmost comfort with secured operational feedback.
 
Lens hood and caps
To complete the lens product design, accessories such as the lens hood and caps for front and rear have been totally redesigned as well. Attaching and removing the lens hood has been fine-tuned by optimizing the connection interface to render both secure seating and durability.
 
Product highlights:

SP 35mm F/1.8 Di VC USD (Model F012) -
  • 35mm Standard Wide-Angle Lens with VC and world’s first 0.2m (7.9”): the shortest close focusing capability among fast-aperture fixed focal lenses in full-frame format. 
  • Provides an equivalent focal length of 54mm on APS-C cameras.
  • 10-element, 9-group construction, utilizing two molded glass aspherical elements, one LD (Low Dispersion) and one XLD (eXtra Low Dispersion) element.
  • Two aspherical elements: effectively correcting field curvature to ensure planarity of the image plane, while efficiently compensating for spherical and comatic aberrations to achieve superb uniformity across the field with high-fidelity point spread reproducibility.
  • Outstanding resolution is rendered from corner to corner and the sagittal comatic flare (a type of aberration that a point image at corners induces a comet tail-like blur), which tends to become prominently noticeable in night scenes, is corrected.
  • The LD and the higher grade XLD glass elements optimally compensate for chromatic aberrations, which tend to become particularly prominent in fast-aperture lenses in general, and deliver crystal clear images without any residual color fringe.
  • Optimal relative illumination, meaning no dark corners.
  • eBAND Coating deployed to thoroughly suppress ghosting and flare.
  • High-speed AF with USD (Ultrasonic Silent Drive): fast, quiet AF is achieved by employing a USD ring-type ultrasonic motor which enables remarkably precise focusing drive with high torque and responsiveness. Because the rotational torque of the USD is generated by waves of ultrasonic vibrations, inherent operating noise is extremely low and practically imperceptible. In addition, Full-time Manual Focus override is available at any point during the autofocus operation for deliberately shifting focus without switching the AF-MF mode back and forth.
  • Fluorine coating on the front element repels water and fingerprints.
  • Moisture-resistant construction for shooting outdoors under adverse weather conditions.
  • Compatible with Adobe and Silkypix software.
SP 45mm F/1.8 Di VC USD (Model F013) -
  • 10-element, 8-group construction, utilizing two molded glass aspherical elements and one LD (Low Dispersion) element.
  • LD glass element: optimally compensates for chromatic aberrations, which tend to become particularly prominent in fast-aperture lenses in general, and delivers crystal clear images without any residual color fringe.
  • World’s first full-frame 45mm focal length with fast F/1.8 maximum aperture and integral VC (Vibration Compensation): also the world's first full-frame, fixed focal length standard lens to be equipped with VC.
  • MOD (Minimum Object Distance) of 0.29m (11.4”), the best-in-class close focusing capability: MOD measures 0.29m (11.4”), yielding a magnification ratio of 1:3.4, the best-in-the-class close focusing capability among fast-aperture fixed focal lenses in full-frame format.
  • Optimal relative illumination: meaning no dark corners.
  • eBAND Coating deployed to thoroughly suppress ghosting and flare.
  • High-speed AF with USD (Ultrasonic Silent Drive).
  • Fluorine coating on the front element repels water and fingerprints.
  • Moisture-resistant construction for shooting outdoors under adverse weather conditions.
  • Circular aperture for enhanced bokeh.
  • Compatibility with Adobe and Silkypix software.
About Tamron CO., Ltd.
“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities.

FOR FURTHER INFORMATION:
Rob Tolan, Frank PR, +61 2 8202 0555