Time to get sentimental: What dads really want this Father’s Day

Buying a gift for dad isn’t always easy, with 63 per cent of Australians admitting that they struggle to find the right present for their dad on Father’s Day. New research commissioned by leading photographic company FUJIFILM Australia, sheds light on what our Fathers really want in 2015, with sentimental, hand-made gifts being at the top of the list!

The Fujifilm Father’s Day 2015 Report reveals that 3 in 4 Fathers want something that they can keep this year, like a printed photo, with 61 per cent hoping to receive a hand-made gift on Father’s Day.

While 8 in 10 Australians agree that a printed photo is the perfect thoughtful gift, the Report found that a third of Australians did not print any of the photos they took in the last year. As a result, FUJIFILM is encouraging all Australians to ‘Print-a-memory’ this Father’s Day and create something thoughtful to show dads that you really care.

Jodi Anasta, mother of Aleeia (one), wife of Braith and Fujifilm Print-a-Memory Ambassador for The Fujifilm Father’s Day Report 2015 said:

“I think it’s wonderful that our fathers still value sentimental gifts. I remember making dad crafty things at school.  As this will be Braith’s second Father’s Day, Aleeia and I want to make him a photo album of our last year as a family to thank him for being such a wonderful father. It doesn’t need to be expensive; it’s the thought behind creating something special that they can cherish that counts.”

While most Australians will spend an average of $66.95 on a Father’s Day gift this year, the good news is that hand-made and sentimental gifts can be a labour of love, without needing to break the budget.

With Father’s Day this Sunday September 6, 2015, the majority of Aussies (63 per cent) are struggling to find the right present, with 1 in 6 making it a last minute decision, not planning anything until the day before, or the day itself.

Photo Printing Services powered by FUJIFILM technology, available in major Australian retail (Harvey Norman & Big W) and independent stores, offer affordable and easy-to-use customised photo printing gift ideas, from as little as $4.95, with some gifts taking no more than 10 minutes to produce.

Making the process even easier for time poor Australians around the country, FUJIFILM Australia have developed an App called TransPix®, which allows you to print on the spot in-store, straight from your mobile phone directly to a photo printing kiosk. They have also developed the Imagine Platform, for customers who want the convenience to print their photos online or via their mobile phone remotely.

This September, give dad something he really wants and ‘Print-a-Memory’ that he can cherish.

For further information on the services, please refer to http://www.fujifilmphotos.com.au/

Please find additional findings from the Report below.

Key findings from the 2015 Fujifilm Print-a-Memory Father’s Day Report:

·         9 in 10 Aussies will plan to buy their dad a gift this Father’s Day

·         Aussies (who have dads which live in Australia) start planning for Father’s Day on average ten (10.3) days before Father’s day

·         For 1 in 6 Aussies, Father’s Day is literally a last minute consideration and they do not start planning until the day before,  or the day itself

·         7 in 10 Aussies agree that buying a Mother’s Day gift is easier than buying a gift for Father’s Day

·         More Aussie dads are looking for gifts from their kids that they can treasure; with three in four (75%) saying something they can keep would be their most desired gift

·         61% of Australian fathers are hoping to receive a hand-made gift on Father’s Day this year

·         Aussies spend an average of 1.1 hours on planning, shopping, wrapping and buying for Father’s Day

·         The majority of Aussies agree that giving or receiving printed photos is special - with over 8 in 10 (84%) agreeing that giving a printed photo shows that you really care about the recipient

·         Baby Boomers are the most likely to agree that receiving a printed photo shows a recipient you really care about them (89%; cf. Gen Y 84%, Gen X 81%)

·         63% of all Aussie fathers want something that they can keep this Father’s Day, with a significant 9 in 10 Gen Y dads wanting something of sentimental value

·         Almost 3 in 5 (57%) Aussie dads agree that they would prefer a printed photo to what they normally get for Father’s Day (e.g. socks and jocks)

About the Report

The 2015 Fujifilm Father’s Day Report was commissioned by FUJIFILM Australia and conducted by Lonergan Research.

The research was conducted online among 1,054 Australians aged 18 years and over across Australia. The fieldwork commenced Friday 31^St July and was completed Tuesday 4^th August 2015. The statistics referring to planning time and spending on Father’s Day gifts are based on those Aussies who have dads living in Australia

This research was carried out in accordance with the ISO 20252 standard. Data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

Notes to editors:

TransPix®

FUJIFILM’s mobile image transfer app, TransPix®, allows you to safely and securely transfer your favourite photos taken on your smartphone directly to a photo printing kiosk. No need to worry about remembering your USB cables or memory cards—simply download the TransPix app, choose the photos you want to print and send them directly to the Fujifilm kiosk when you’re in the store.

 

 

Imagine

Using the FUJIFILM Imagine platform, customers can interact and place orders at any time and from anywhere with mobile or Internet connectivity and have their order either delivered to their home or free pick-up in selected stores. Customers can also share their images and account settings across platforms, which include: Imagine Kiosks, Imagine Online and Imagine Mobile.