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ACMF Blog - why is selective breeding important and what does it mean?

To keep you informed please see a link to this month's 'Chook Chat', the blog for the Australian Chicken Meat Industry, and a post by Executive Director and blogger Dr Vivien Kite.

This month's blog takes a look at how traditional selective breeding works in the modern chicken meat industry, why we do it, and what the impacts are for the chickens, the industry and consumers.
The direct link to the post is http://bit.ly/1OwjzaO or visit the blog homepage www.chookchat.org.au.  Blog updates are also communicated via the ACMF twitter channel (acmf@chookinfoline).

About the ACMF
The Australian Chicken Meat Federation (ACMF) is the peak body of Australia’s chicken meat industry, representing both growers and processors. Its members are the five State Chicken Meat Councils (NSW, VIC, QLD, SA and WA), the Australian Chicken Growers’ Council and the Australian Poultry Industries Association. Its blog 'Chook Chat' is aimed at providing an insight into the way the chicken industry does things and why – it is not intended to promote products, but to provide the facts. For more information about Australian Chicken Meat Federation, visithttp://www.chicken.org.au/

Media inquiries contact: Quay Communications, Emma Norgrove, M:0499 688 001, T:02 9386 9161,emma@quaycommunications.com.au

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