| Share

Australian agency gains traction with Adobe

Traction Digital, part of the IPMG Group has been recognised for Specialization in Adobe Campaign. It is the first agency in APAC to meet Adobe’s rigorous standards for Campaign Specialization, joining just two others partners globally.
Traction and its parent IPMG have both invested in developing the skills required to design, develop, sell and deploy Adobe Campaign across the region. IPMG brings strong experience in the field, with successful implementations for Coles FlyBuys, The Athlete’s Foot and Singapore Airlines. This experience is backed by a team of marketing experts – architects, developers, consultants and practitioners – all individually certified and thoroughly trained. This means Traction can offer brands and businesses world-class expertise, excellent solutions and repeatable results that improve marketing performance.
“Specialisation accreditation requires rigorous training, experience and skills testing. We’re delighted to have Traction Digital on board as our first approved Specialised Partner for Adobe Campaign in Asia Pacific. We are confident clients will recognise the value of the experience, innovation and results that this accreditation represents. I look forward to continuing our work with Traction Digital to drive success for our customers,” said Paul Robson, President, Adobe Asia Pacific.
Benoit Droulez, CEO of Traction Digital, says: “We are committed to bringing the strongest capabilities to marketers across the region, offering them the best solutions possible. Adobe’s recognition that our skills are at the highest degree is an exciting milestone for us. We are at the forefront of marketing automation technology and are excited to be helping marketers deliver uniquely relevant experiences, regardless of channel.”
This is a major milestone for both Traction Digital and IPMG as a Group. We are excited to continue developing our relationship with Adobe, a key element of our growth strategy and expansion into new marketing services. Ultimately, we’re enabling our customers' to better connect with their audiences" added IPMG CEO, Kevin Slaven.
Media contact.
  Benoit Droulez
Chief Executive Officer
m +61 408 161 854
e Benoit.Droulez@tractiondigital.com
w www.tractiondigital.com

About Adobe Campaign
Recognised as a leader in the field by both Gartner and Forrester, Adobe Campaign is one of six Adobe Marketing Cloud solutions, providing marketers with the ability to deliver one-to-one messages both online and off.
Find out more at: http://www.adobe.com/au/marketing-cloud/campaign-management.html
About Traction:
Traction Digital builds one-to-one consumer acquisition and engagement by streamlining the execution of cross-channel campaigns, including lifecycle email and trade promotions.
With strategic campaign management services and a highly integrated CRM platform leveraging existing marketing assets, Traction makes data meaningful so brands stay relevant and engaging to their most important customers at a one-to-one level – everywhere and on every device.
Traction’s areas of expertise include:
  • Email & Mobile
  • Campaign Management & Competitions
  • Data Mining & Analysis
About IPMG:
IPMG is the largest privately owned marketing communications group in Australia, operating seamlessly across emerging and traditional channels to drive customer engagement.
Its network includes Creative, Production and Engagement Agencies; Digital Media; Hosting and Managed Services; Public Relations and Communications; Printing and Packaging.
Founded in 1887, today IPMG employs over 1,300 people and generates revenue in excess of $400 million annually.

For further information relating to IPMG visit ipmg.com.au.