Mobile App Development: 4 Questions You Need to Ask Before You Begin

Before venturing down the path of mobile app development, there are a number of questions you should first ask yourself to ensure the development of your app has a clear sense of direction. From nailing down the purpose of your app through to choosing which devices to develop for, we explore four important questions you ought to be asking.

What is the purpose of your app?

It's absolutely essential to know what you want the purpose of your app to be before you begin the app development process - after all, how can your app be successful unless it achieves a useful purpose? This can be something as simple as to provide customers with an easy way to browse product's. As a part of this, you'll also want to think about the functions you want your app to include, such as GPS functionality, Facebook connectivity or a payment gateway.

What will its unique selling point be?

To ensure your app finds success, it's important for it to have a unique selling point. This is an element of your app that is truly unique, meaning mobile users won't be able to find it elsewhere. Whether you choose to implement innovative features that competitor apps don't have, or focus on providing content that's more relevant and informative, delivering something your competitors currently are not is a sure way of achieving success.

Mobile website or native app?

Another question that requires careful consideration is if you want your app idea to be implemented into a native mobile app or whether it can simply be accommodated within a responsive or mobile web site. Mobile web sites can be viewed from multiple devices, making them a more universal choice. However, many consider native apps to be more convenient, as they don't require navigation to a site.

Which device are you going to develop for?

With every day that goes by, there are numerous new devices cropping up. In addition to mobile phones including iPhone, Android, Windows Phone and Blackberry, there are now a range of tablets that also need to be taken into consideration. So how do you decide which ones to target? If you already have an existing website, it's recommended to look at analytics to determine what device the majority of your visitors are using. This can often give you a rough idea of the most popular platforms and devices, helping you to make the best choice.

Need help? Let Appz Provide Assistance

If you require assistance developing an app or mobile website, get in touch with the expert team at Appz today. Our experienced iPhone and Android app developers can help you answer all of the above questions, ensuring the app development process will have a strong foundation. Call us now on 1300 233 444 or visit our website to obtain a free quote.