Bastion Amplifies as footy fans take over social media
Announcement posted by That Communications Company 30 Sep 2015
Newly built analysis centre makes brands relevant in the lead up to Grand Final
Bastion Group, one of Australia's fastest growing communications groups, announced the launch of its custom-built social media analysis centre, Bastion Amplify. The purpose built centre analysis centre scans over 400 million sites, blogs, forums and social media sites to find opportunities for brands to get involved.
It's increasing focus on delivering real time content for its client led it to create Bastion Amplify, a fully equipped analysis room, dedicated to tracking online conversations about major events as they happen in real-time (such as the Grand Final this weekend). Reviewing over 400 million sites, blogs, forums and social media accounts globally, Bastion Amplify monitors trends around major events and announcements, identifying trends within those conversations. From this data, Bastion Amplify then identifies opportunities for brands to engage in the conversation, in real-time. This creates opportunities for brands to interact with current social media fans, future social media fans and participants in third party conversations. This 360 view, coupled with real time and relevant content production, brings brands into conversations naturally and easily – just like one of the fans.
Pictured: the Bastion Amplify team analysing data.
The suite is located at the Group’s headquarters and bridges the gap between real-time moments and social conversation, creating opportunities for brands to participate with current and potential customers who may not be aware of aware of their relevance through live events.
Pictured: an example of the locational data available at Bastion Amplify.
One of Amplify’s first executions covered Australia’s #libspill2015 which produced a series of insights, including the revelation that more Australians were searching AFL-related news than updates of the leadership change during its most crucial moments. Australian interest is clearly around sport, even when events in Canberra make headlines.
Bastion Group
Bastion Group is one of Australia’s fastest growing communications groups. Bastion Group’s encompasses strategic communications agency Undertow Media; sponsorship experts Bastion EBA; Government relations experts Bastion S+GO and reputation and issues management firm, Bastion RM.
www.bastiongroup.com.au
For more information
Rachel Service
rachels@thatcomms.com
0431 339 497
Honi Rosenwax
honi@thatcomms.com
0402 032 003
It's increasing focus on delivering real time content for its client led it to create Bastion Amplify, a fully equipped analysis room, dedicated to tracking online conversations about major events as they happen in real-time (such as the Grand Final this weekend). Reviewing over 400 million sites, blogs, forums and social media accounts globally, Bastion Amplify monitors trends around major events and announcements, identifying trends within those conversations. From this data, Bastion Amplify then identifies opportunities for brands to engage in the conversation, in real-time. This creates opportunities for brands to interact with current social media fans, future social media fans and participants in third party conversations. This 360 view, coupled with real time and relevant content production, brings brands into conversations naturally and easily – just like one of the fans.
Pictured: the Bastion Amplify team analysing data.
The suite is located at the Group’s headquarters and bridges the gap between real-time moments and social conversation, creating opportunities for brands to participate with current and potential customers who may not be aware of aware of their relevance through live events.
Pictured: an example of the locational data available at Bastion Amplify.
Bastion Group CEO Fergus Watts said, “Our clients are demanding world-class strategy and creative outcomes from the Bastion Group. We are seeing a significant increase in the need for high quality and original creative content that places our clients front of mind at real time moments. Bastion Group’s access and generation of data, in combination with digital, marketing and sponsorship expertise, make for a compelling mix that enable brands to capitalise on live broadcast, media and iconic marketing moments.”
One of Amplify’s first executions covered Australia’s #libspill2015 which produced a series of insights, including the revelation that more Australians were searching AFL-related news than updates of the leadership change during its most crucial moments. Australian interest is clearly around sport, even when events in Canberra make headlines.
Bastion Group
Bastion Group is one of Australia’s fastest growing communications groups. Bastion Group’s encompasses strategic communications agency Undertow Media; sponsorship experts Bastion EBA; Government relations experts Bastion S+GO and reputation and issues management firm, Bastion RM.
www.bastiongroup.com.au
For more information
Rachel Service
rachels@thatcomms.com
0431 339 497
Honi Rosenwax
honi@thatcomms.com
0402 032 003