Swarovski Falls In Love With Love Lockets: World First Collection Launched

Announcement posted by The Audacious Agency 28 Oct 2015

For the first time, anywhere in the world, Swarovski has come together with Love Lockets launching an exclusive collection.

Hayley Birtles-Eades, Love Lockets CEO, said working with Swarovski, creating a unique range of cuts and colours never seen before, has been exciting.

“This range is exclusive for our customers. The colours are stunning and beautiful, and combine with the distinctive cuts – you have a recipe for a gorgeous piece of jewellery,” Hayley said.

“Anyone can sell Swarovski but they are not allowed to advertise the crystals with the brand’s logos – we are. That’s what makes this a true partnership.”

Hayley said Swarovski has also chosen Love Lockets to launch its new product to the world. “‘Stardust’ is shimmering tiny faceted crystals and polished balls. They form the most amazing backdrop for the crystals and Love Locket’s other charms and gems,” she said.

Love Lockets has five retail outlets across Australia – four in Brisbane and one in Newcastle.

Hayley said three more stores will be opening before the end of the year. “Yes, you can buy a Love Locket online but building a one is such a personal experience. Coming into one of our stores means you can immerse yourself in the hundreds of gems, crystals and charms,” she said.

“A floating locket is such a special way to capture treasured moments. Every locket tells a story – of love, happiness, loss and adventure. Whatever the person wants to tell.”