AMAYSIM ADDS MORE VALUE TO SUITE OF ‘ONE DECISION’ UNLIMITED MOBILE PLANS

MEDIA RELEASE
 
2 November 2015 – With recent Galaxy research¹ revealing the biggest causes of confusion when it comes to choosing a mobile plan are the way rates for data, calls and texts are quoted (29%) and estimating how much data to include in the plan (28%), amaysim – Australia’s fourth largest mobile service provider – today once again threw down the gauntlet to competitors by simplifying its UNLIMITED plan structure and upping the data on its premium plan for a lower price.
 
The move is yet another step in amaysim’s mission to reduce the worries of everyday Aussies when it comes to their mobile phone bill, whether those are around understanding and comparing the plans on offer, or guessing which plan and data inclusion is right for them.
 
amaysim’s UNLIMITED plans which start at $24.90 have been further simplified and now all come with unlimited standard talk and text including unlimited standard international SMS & MMS meaning the only decision Australians have to make is how much data they want each month.
 
The UNLIMITED 8GB plan (previously UNLIMITED 7GB) now includes unlimited standard national talk and text plus 8GB of data per month, as well as 300 standard international minutes and unlimited standard international SMS & MMS to selected countries, at a price of $49.90 per month. This is $5 less than the previously-named UNLIMITED 7GB plan which it replaces, with an extra gigabyte thrown in. All current UNLIMITED 7GB customers will be moved to the UNLIMITED 8GB plan.
 
The cost of the UNLIMITED 5GB plan has also been reduced from $44.90 to $39.90, making it one of the best plans under $40 on the market.  Customers with friends and family overseas, can add on international inclusions for an additional $5 per month, making it the UNLIMITED 5GB PLUS plan.  UNLIMITED 5GB PLUS comes with all of the same inclusions as the standard UNLIMITED 5GB plan, with 300 minutes of standard calls and unlimited standard international SMS & MMS to 32 selected countries also thrown in. 
 
These plans plus the UNLIMITED 2GB and UNLIMITED 1GB plans, which on top of their namesake data inclusions, also come with unlimited standard national talk and text, for $29.90 and $24.90 per month respectively make up amaysim’s suite of UNLIMITED plans. All powered by the superfast Optus 4G Plus network.
 
The research, conducted by Galaxy on behalf of amaysim, also found that 58% of mobile phone-using Aussies believe a simple cost structure is essential in their mobile phone plan, while 50% said they believed they could get a better deal if they shopped around.
 
According to amaysim CEO, Julian Ogrin, the changes are yet another step towards ensuring Aussies have access to a suite of simply structured mobile plans which remove the worries that go with choosing a mobile plan.
 
“We’re more focused than ever on ensuring all of our UNLIMITED mobile plans offer excellent value for customers old and new, while delivering on our commitment to be Australia’s ‘no worries’ telco,” Ogrin said.
 
“We know Aussies want simplicity and certainty from their day-to-day expenses, which is why we’ve moved to our ‘one decision’ mobile plan model – now the only decision Australians have to make is how much data they want each month.”
 
“We also know while mobile data appetites and budgets come in all shapes and sizes, many people aren’t shopping around because of the misconception that it’s just too hard to switch. Sadly it’s also all-too-common that once people sign up to a mobile plan they don’t check every now and then to make sure they’re on the best deal for them.”
 
Ogrin concluded, “With that in mind, we’ll be letting customers know about our new plans and making it easy for them to switch at any time. This is a far cry from the old-school telco approach of leaving customers on old plans so as to squeeze a few more bucks out of them.”
 
The new additions mean amaysim now has a suite of UNLIMITED plans ranging from 1GB to 8GB which caters to occasional, light, medium and heavy data users, with talk and text not even needing a second thought. With the longest commitment Australians needing to make being 30 days, choosing and changing amaysim UNLIMITED plans is amazingly simple.
  For more information about amaysim’s suite of UNLIMITED mobile plans, see the separate comparison chart. For all the latest news, follow amaysim on Facebook, Twitter, Instagram or check out the amaysim blog and amaysim.com.au.   

About amaysim
amaysim is a leading Australian mobile service provider with a business model built on innovative technology. Powered by the Optus 4G Plus Network and supported by a 100 per cent Australian customer service centre, amaysim offers simplicity and choice courtesy of month-to-month, bring your own handset mobile plans. amaysim's DIY account management is backed by award-winning, online-driven customer support featuring Live Chat, email and social media customer service. amaysim’s SIM packs are available online at amaysim.com.au and from over 12,000 retail outlets.
 
­­­­­FOOTNOTES
¹ The study was conducted by Galaxy Research in September 2015 among a nationally representative sample of 1,000 Australians aged 18-64 that are currently on a post-paid mobile phone plan. The research was commissioned by amaysim.