Livefyre Unveils Livefyre Engagement Cloud, Revolutionising Digital Marketing Through User-Generated Content
Announcement posted by Hotwire PR 04 Nov 2015
Social Depth Platform gives brands access to billions of pieces of content that they can find, aggregate and publish to drive consumer loyalty
November 04, 2015 SYDNEY -- Livefyre, the market leader in content curation and digital engagement, today releases the Livefyre Engagement Cloud, the only end-to-end enterprise social depth platform. The Livefyre Engagement Cloud enables brands and digital publishers to collect user-generated content from across the web and publish the content quickly to develop authentic customer experiences.
The Livefyre Engagement Cloud includes the first-of-its-kind Social Library, which empowers brands and publishers to collect, tag and store current and historical social content — such as tweets, Facebook posts and Instagram posts — for future use. The Livefyre Engagement Cloud provides a single, unified platform to easily turn user-generated content into convincing digital marketing collateral that engages consumers with the voice they trust most: their own.
Social Depth and the Changing User Engagement Landscape
Today’s consumer-centric marketing environment is characterised by choice. As forms of communicating with consumers, such as social media platforms and branded websites, proliferate, consumers are given increasing freedom to choose which brands they follow and how they receive advertisements. The Livefyre Engagement Cloud enables brands and digital publishers to organise user-generated content into valuable marketing assets in one place. This makes it easier for consumers to trust and follow those brands and publishers, not just for one campaign, but for the lifetime of the customer relationship.
Forrester Research1 defines social depth platforms as “technologies that add social content and interactions to branded websites to drive exploration of products and services.” Social depth platforms, like the Livefyre Engagement Cloud, are increasingly important in a world where millennials require authenticity of the brands they follow, and trust recommendations from friends, family and experts over advertisements and traditional marketing campaigns.
Social content gives brands and publishers the ability to create unique experiences on their owned properties. The Livefyre Engagement Cloud makes the process of building robust customer communities and experiences effortless, which is why Livefyre recently integrated its leading social depth functionality into Adobe Experience Manager.
“The Livefyre Engagement Cloud provides brands and publishers with a centralised way to aggregate, store and repurpose user-generated content. This enables them to move their customer communities out of the corner by infusing social content in every aspect of their websites and owned properties and not limiting social experiences to one piece of their marketing strategy,” says Jordan Kretchmer, CEO and founder of Livefyre. “This allows them to gain insight into their customer community, deliver interesting content and turn their owned properties into positive, engaging experiences.”
Leveraging User-Generated Content to Drive Engagement
With the Livefyre Engagement Cloud, brands and publishers can manage all aspects of large volumes of user-generated content. The Social Library is a new platform feature that simplifies content management by enabling real-time access to historical and current social content. Unlike other platforms, the Livefyre Engagement Cloud empowers brands and publishers to effortlessly locate, collect, tag and store the best user-generated content from across the social sphere for archiving and future use. The Social Library also allows brands and publishers to find, organise and request rights. The Social Library Image Classifier app automatically recognises objects in photos, applies tags as metadata and builds a visual library for use in marketing campaigns and in populating owned property.
The Livefyre Engagement Cloud requires little IT intervention; seamlessly integrates with existing technology infrastructures, including website analytics tools; and offers more than 40 APIs to enable customisable experiences. The social depth platform incorporates a number of features, including:
For more information on Livefyre Engagement Cloud, please visit: http://web.livefyre.com/engagement-cloud/
About Livefyre:
Livefyre, the leading social depth platform according to top industry analysts, gives marketers the tools they need to easily weave on-brand user-generated content into their own websites and other marketing experiences. Livefyre’s intuitive technology gives brands and publishers the ability to add social content to their branded websites, driving audience exploration of products and services that drive traffic, conversions, and revenue.
Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including CBS, Cisco Systems, Conde Nast, Cox Media Group, CNN, Dow Jones/WSJ, FedEx, Hallmark, Intel, Mashable, Motorola, NASCAR, the PGA Tour, and Universal Music Group. In 2015, Livefyre announced game-changing partnerships and integrations with Adobe, Salesforce, and Twitter.
Livefyre was founded in 2009 and is backed by Adobe Systems, Salesforce Ventures, Greycroft, and U.S. Venture Partners. For more information, visitwww.livefyre.com or follow us on Twitter and Instagram at @livefyre.
1 Forrester, “The Four Social Marketing Tools You Need” by Nate Elliott, August 5, 2015
The Livefyre Engagement Cloud includes the first-of-its-kind Social Library, which empowers brands and publishers to collect, tag and store current and historical social content — such as tweets, Facebook posts and Instagram posts — for future use. The Livefyre Engagement Cloud provides a single, unified platform to easily turn user-generated content into convincing digital marketing collateral that engages consumers with the voice they trust most: their own.
Social Depth and the Changing User Engagement Landscape
Today’s consumer-centric marketing environment is characterised by choice. As forms of communicating with consumers, such as social media platforms and branded websites, proliferate, consumers are given increasing freedom to choose which brands they follow and how they receive advertisements. The Livefyre Engagement Cloud enables brands and digital publishers to organise user-generated content into valuable marketing assets in one place. This makes it easier for consumers to trust and follow those brands and publishers, not just for one campaign, but for the lifetime of the customer relationship.
Forrester Research1 defines social depth platforms as “technologies that add social content and interactions to branded websites to drive exploration of products and services.” Social depth platforms, like the Livefyre Engagement Cloud, are increasingly important in a world where millennials require authenticity of the brands they follow, and trust recommendations from friends, family and experts over advertisements and traditional marketing campaigns.
Social content gives brands and publishers the ability to create unique experiences on their owned properties. The Livefyre Engagement Cloud makes the process of building robust customer communities and experiences effortless, which is why Livefyre recently integrated its leading social depth functionality into Adobe Experience Manager.
“The Livefyre Engagement Cloud provides brands and publishers with a centralised way to aggregate, store and repurpose user-generated content. This enables them to move their customer communities out of the corner by infusing social content in every aspect of their websites and owned properties and not limiting social experiences to one piece of their marketing strategy,” says Jordan Kretchmer, CEO and founder of Livefyre. “This allows them to gain insight into their customer community, deliver interesting content and turn their owned properties into positive, engaging experiences.”
Leveraging User-Generated Content to Drive Engagement
With the Livefyre Engagement Cloud, brands and publishers can manage all aspects of large volumes of user-generated content. The Social Library is a new platform feature that simplifies content management by enabling real-time access to historical and current social content. Unlike other platforms, the Livefyre Engagement Cloud empowers brands and publishers to effortlessly locate, collect, tag and store the best user-generated content from across the social sphere for archiving and future use. The Social Library also allows brands and publishers to find, organise and request rights. The Social Library Image Classifier app automatically recognises objects in photos, applies tags as metadata and builds a visual library for use in marketing campaigns and in populating owned property.
The Livefyre Engagement Cloud requires little IT intervention; seamlessly integrates with existing technology infrastructures, including website analytics tools; and offers more than 40 APIs to enable customisable experiences. The social depth platform incorporates a number of features, including:
- Social Library: first of its kind feature that finds a brand’s future content by trawling the web for user-generated content for and about brands
- Social Hub Templates: Easily creates, customises and launches experiences that align with the experience the brand wishes to create
- App Publisher: Creates, configures and updates website experiences without requiring a single line of code
- SocialSync: Automatically captures reactions to a brand’s Twitter and Facebook content, perpetuating the conversation and facilitating audience participation
- User Permissions: Assigns specific roles to specific users, while maintaining control of every aspect of user-generated content collection and publication
- ModQ: Allows brands to establish specific content rules based on community guidelines, and facilitates reviews only of content that follows those rules
- Comments, Chat and Reviews: Integrates with existing profile systems, keeping brands’ consumer audiences engaged on proprietary websites rather than off-site networks
For more information on Livefyre Engagement Cloud, please visit: http://web.livefyre.com/engagement-cloud/
-ENDS-
About Livefyre:
Livefyre, the leading social depth platform according to top industry analysts, gives marketers the tools they need to easily weave on-brand user-generated content into their own websites and other marketing experiences. Livefyre’s intuitive technology gives brands and publishers the ability to add social content to their branded websites, driving audience exploration of products and services that drive traffic, conversions, and revenue.
Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including CBS, Cisco Systems, Conde Nast, Cox Media Group, CNN, Dow Jones/WSJ, FedEx, Hallmark, Intel, Mashable, Motorola, NASCAR, the PGA Tour, and Universal Music Group. In 2015, Livefyre announced game-changing partnerships and integrations with Adobe, Salesforce, and Twitter.
Livefyre was founded in 2009 and is backed by Adobe Systems, Salesforce Ventures, Greycroft, and U.S. Venture Partners. For more information, visitwww.livefyre.com or follow us on Twitter and Instagram at @livefyre.
1 Forrester, “The Four Social Marketing Tools You Need” by Nate Elliott, August 5, 2015