Unisys Australia appoints Porter Novelli
Announcement posted by Unisys 24 Jan 2004
Porter Novelli announced today its appointment as public relations consultancy of record for Unisys Australia. Porter Novelli was selected following a competitive tender process conducted prior to Christmas last year.
Unisys joins Porter Novelli's growing list of technology clients, including Aspect Communications, Belkin Ltd, BMC Software, InFocus, Oxygen Business Solutions, Polycom, SGI and Witness Systems.
The alliance will see Porter Novelli work with Unisys' marketing and communications team to increase the company's brand awareness in Australia and to communicate its positioning as a leader in systems integration, outsourcing, infrastructure server technology and consulting.
"We chose Porter Novelli because of the quality of the firm's thinking and its strategic approach to Unisys' communications needs in the Australian market," said Petra Buchanan, Unisys Vice President, Marketing and Communications, Asia Pacific.
"Unisys is looking to Porter Novelli to help achieve a greater depth of brand understanding and increase exposure to key audiences in Australia," she said.
Porter Novelli will plan and execute an integrated communications strategy to educate key business decision makers about Unisys' offerings across a variety of market sectors including government, financial services, transportation, communications, telecommunications and the media.
"Unisys operates within an extremely competitive market and it needs to maintain its position as an industry leader," said David Lumb, General Manager of Porter Novelli, Sydney. "We are very much looking forward to helping the company build on its successes to date."
About Unisys
Unisys is a worldwide information technology services and solutions company. Our people combine expertise in systems integration, outsourcing, infrastructure, server technology and consulting with precision thinking and relentless execution to help clients, in more than 100 countries, quickly and efficiently achieve competitive advantage. For more information, visit www.unisys.com.
Unisys joins Porter Novelli's growing list of technology clients, including Aspect Communications, Belkin Ltd, BMC Software, InFocus, Oxygen Business Solutions, Polycom, SGI and Witness Systems.
The alliance will see Porter Novelli work with Unisys' marketing and communications team to increase the company's brand awareness in Australia and to communicate its positioning as a leader in systems integration, outsourcing, infrastructure server technology and consulting.
"We chose Porter Novelli because of the quality of the firm's thinking and its strategic approach to Unisys' communications needs in the Australian market," said Petra Buchanan, Unisys Vice President, Marketing and Communications, Asia Pacific.
"Unisys is looking to Porter Novelli to help achieve a greater depth of brand understanding and increase exposure to key audiences in Australia," she said.
Porter Novelli will plan and execute an integrated communications strategy to educate key business decision makers about Unisys' offerings across a variety of market sectors including government, financial services, transportation, communications, telecommunications and the media.
"Unisys operates within an extremely competitive market and it needs to maintain its position as an industry leader," said David Lumb, General Manager of Porter Novelli, Sydney. "We are very much looking forward to helping the company build on its successes to date."
About Unisys
Unisys is a worldwide information technology services and solutions company. Our people combine expertise in systems integration, outsourcing, infrastructure, server technology and consulting with precision thinking and relentless execution to help clients, in more than 100 countries, quickly and efficiently achieve competitive advantage. For more information, visit www.unisys.com.