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Dig+Fish Announces New Partner For Sydney



White Ink Partners with Dig+Fish

                 

                                                                                    For immediate release: 19 January 2016

Dig+Fish Announces New Partner for Sydney

Melbourne based brand engagement agency Dig+Fish is pleased to announce the appointment of Kylie White and her business White Ink as an affiliate partner, creating a permanent presence for the agency in Sydney.

In the last 12 months Dig+Fish has undertaken work with leading brands including; Jeep, Coles, KIA, Rolex, Brown Brothers, Yarra Ranges Tourism and Fairfax Media. Dig+Fish Managing Director Angie Bradbury said the move was vital to the future growth of the agency. 

“Sydney is a major market for us - we are constantly activating for brands and implementing PR and media relations activity for our clients on a national scale. Having an experienced professional with Kylie’s reputation and skills will contribute significantly to our business,” she said.

Kylie White is a highly respected lifestyle marketing professional who has worked with clients such as the Hunter Valley Wine and Tourism Association, Taste Orange and the New South Wales Wine Industry Association, along with a host of respected independent wine businesses including Next Generation Hunter Valley, Hungerford Hill, Blue Pyrenees, Thomas Wines, Meerea Park, Shaw and Champagne Nicholas Feuillate.

“Joining forces with Dig+Fish is key to the future growth of both businesses offering White Ink access to a significantly increased range of services and resources, and Dig+Fish a senior marketing communications professional on the ground in Sydney,” said White Ink Principal Kylie White.

“On a personal level, I’m looking forward to working alongside an incredibly talented, highly creative and driven team of people led by Angie Bradbury, who I’ve always respected,” she said.

Angie Bradbury went on to say “I’ve known Kylie for more than a decade and have always admired her strategic thinking and enviable reputation within the drinks industry. We share a strong belief and philosophy in the great value effective marketing and brand communication can bring to our client’s brands. 

Dig+Fish Executive Chairman Paul Gardner said he was thrilled to officially announce the partnership.

“After meeting Kylie, I jumped at the chance to extend our agency footprint into the Sydney market.  We have significant plans for growth in the next few years and a strong Sydney presence will only assist us in achieving these goals,” he said.

For further information please contact:

Angie Bradbury                                                            Kylie White

angie.bradbury@digandfish.com                     kylie.white@digandfish.com

(03) 9827 4466                                                            0401 408 080

ABOUT DIG&FISH

Dig+Fish is a brand engagement agency delivering strategy, experiential marketing, public relations and digital communications; inspiring deeper connections between brands and consumers. 

Dig+Fish was established in April 2013 via the merger of Dig Marketing Group and 2Fish Management. Led by Angie Bradbury, Caroline Ryan and Paul Gardner AM, Dig+Fish currently manage a diverse portfolio of clients including; Fiat Chrysler Australia, Vicinity Centres, Coles, Lumo Energy, Hop Products Australia and Brown Brothers.

For more information, please visit www.digandfish.com

 

ABOUT WHITE INK

For more than 15 years White Ink (formerly Winestream Communications) has provided media communications for many high profile Australian and international wine and lifestyle companies.

Led by Kylie White since 2008, White Ink has worked with a wide range of wine industry associations as well as independent wine brands including NSW Wine, the Hunter Valley Wine & Tourism Association, the New South Wales Wine Industry Association, Taste Orange, Hungerford Hill, Cumulus, Chateau de Sours and Spiegelau.