Hisense signs as the 10th Global Partner for UEFA EURO 2016™

2, February 2016, Melbourne Australia - UEFA and Hisense Group are proud to announce its Global Partnership of the UEFA European Championship 2016, the first-ever sponsorship deal with a Chinese company in the championship’s 56 year history.  

Hisense will also sponsor other UEFA organised national team football competitions until the end of 2017, including the European Qualifiers for the 2018 FIFA World Cup, the UEFA Futsal EURO™ 2016, the UEFA European Under-21 Championship™ 2017, and the UEFA Women's EURO™ 2017.

"This new partnership once again takes the Hisense brand to another level. Without a doubt the UEFA Champions League is one of the most prestigious global football competitions, and with more than a billion football fans watching the matches every season, this new partnership presents unprecedented opportunities for both parties, said Hisense Australia's head of marketing, Andre Iannuzzi. "The Hisense brand continues to support global sports to bring even more powerful brand awareness which will surely resonate here in Australia as football is an extremely popular sport down under."

Commenting on the deal, Guy-Laurent Epstein, Marketing Director of UEFA Events SA said: “We are excited to welcome Hisense, one of the fastest growing Chinese brands in Europe and America, as part of our UEFA EURO 2016 partners’ family. The tournament will offer Hisense a platform second to none to continue their international growth thanks to its established global appeal and brand values. We look forward to working closely together with them in a mutually beneficial partnership that will also further promote the best of European football to millions of fans in China.”

Vice President of Hisense Group, Mr Cheng Kaixun, addressed: “I am honoured we will have the opportunity to be a Global Partner for UEFA EURO 2016. Hisense has been leading Chinese companies in endorsing sports around the world, and we are glad that sports marketing have been an important driver for our worldwide success in the past years. The partnership with UEFA will further boost Hisense’s brand value, and we are excited to celebrate the finest European football with fans from across the globe.”

Hisense, now one of the top three TV manufacturers in the world, will join UEFA’s exclusive global partner family with Adidas, Carlsberg, Coca-Cola, Continental, Hyundai-Kia, McDonald’s, Orange, SOCAR and Turkish Airlines. 

Hisense has been the team supplier to Red Bull Racing, title sponsor of Hisense 250/ Hisense 300/ Hisense 200 NASCAR Xfinity Series and primary sponsor of Joe Gibbs Racing, official supplier of television and refrigeration of the Australian Open with naming rights to Hisense Arena, and the official premium partner of FC Schalke 04.

With the sponsorship rights, Hisense will organise a series of public viewing events alongside UEFA EURO 2016 from June to July across Europe.