| Share

PILATES FRANCHISE FUSES TECHNOLOGY WITH FITNESS



A NEW ERA OF WORKOUTS BEGINS FOR AUSTRALIA


Studio Pilates International has this week launched a whole new way of keeping fit.  The fast growing boutique Pilates offering has introduced innovative video technology into the studio, allowing clients to view a 360 degree instructional perspective of each exercise on digital screens around the studio. The technology complements the verbal cues of an instructor, whose main focus is to modify and adjust each client’s technique on the reformer, and motivate them to get the most of their workout.


“The digital display screens allow instructors to correct clients on a one-on-one basis, without having to break the flow of instruction, which delivers greater focus and ultimately the best results to our clients,” co-founder of Studio Pilates, Jade Winter said.  


The launch also sees a host of new exercises added to the daily offering of challenging workouts.  There are now a total of 150 exercises - using every plane of movement, from lying to sitting to standing - across multiple workouts, to keep client’s bodies guessing.  And just when they feel they can’t keep going, a countdown clock appears on screen to push them through to the end.


The Studio Pilates blueprint has already amassed a large number of committed Pilates devotees, many surprised about how rigorous a Pilates workout can be.  But not only are they coming for the fast results they see, they are also coming  for the unique ambience of the glamorous studios, which are fitted out with polished floorboards, chandeliers and custom built reformers in its trademark black. High energy music greet clients from the moment they walk through the door, keeping the vibe uptempo and friendly.  


“It’s everything people are looking for in a workout,” says Winter “but nothing they expect.”


Exercise he claims, should be inspiring, not intimidating, which is why the studios are a “vibrant and full sensory experience.” The forty minute Pilates reformer classes are designed by physiotherapists  based on the most up-to-date scientific principles, and sequenced in such a way as to get the best results in the least amount of time.  


Winter’s entrepreneurial flair, along with wife, Tanya, who heads up the education division of the operation, have seen the franchise double in 12 months to 8, with a further 3 more franchises to come online in the first quarter of 2016, including the group’s first interstate operation, in Adelaide. Interest is strong in other strategic intrastate and interstate locations, as well as internationally.


“It’s a new era in workouts. The future of fitness,” said Jade.


Background


Established by Jade and Tanya Winter in 2002, Studio Pilates International offers clients a premium service and has taken in excess of 50,000 participants through their body-changing workouts.

With Jade being a former Australian Olympian and fitness expert, and Tanya a qualified physiotherapist and former full-time Pilates instructor, their combined knowledge has them at the forefront of the Pilates industry.


Their studios offer revolutionary Pilates reformer classes with a full body workout in only 40 minutes. The company claims that Studio Pilates radically sculpts, tones and reshapes the entire body in a very unique way, helping their clients become stronger, lose fat and change shape - ultimately giving them amazing results. Pilates also builds endurance, boosting both mental and physical stamina, improving body awareness, coordination and balance and the way one sits, stands, moves and hold themselves.


Together, Jade and Tanya Winter share the dream of one day inspiring and empowering one million people to do their Studio Pilates International workouts on a daily basis, giving others the chance to live a life of health, happiness and well being.


Studio locations:

Adelaide (March 2016), Ashgrove, Brisbane CBD, Cairns, Coorparoo, Hamilton, Hawthorne, North Lakes, Nundah, Toowong (February 2016), West End (March 2016)


-ends-

For further information visit

https://www.instagram.com/studio_pilates/
https://www.facebook.com/studiopilates/
http://www.studiopilates.com/