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ADMA Acquires AIMIA

Announcement posted by ADMA 05 Feb 2016

Australia’s largest marketing and advertising association to service AIMIA members and support the digital industry

Sydney, Australia, 5 February 2016. ADMA (The Association for Data-Driven Marketing and Advertising) today announced that it has acquired the assets of AIMIA (The Digital Industry Association of Australia) which was voluntarily wound up by its members in January 2016, in order to support the digital industry in Australia and provide continuity of services and initiatives to AIMIA’s members.

“AIMIA has been an influential champion of the digital industry in Australia in its 23 year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said Steve Brennen, Chair of ADMA. “However, as industry association consolidation becomes inevitable in today’s rapidly evolving market, a larger organisation like ADMA is well placed to operate its activities more efficiently and provide additional value to members. It is also the right thing to do to ensure the digital industry in Australia continues to be supported.”

ADMA will service AIMIA members under the AIMIA brand, whilst strengthening the value to members with the additional resources and stature it offers as Australia’s largest and fastest growing marketing and advertising industry body.

Specifically, ADMA will continue to run key research initiatives and augment its education offer with ADMA’s extensive digital education programme. It will also continue to run its high profile AMY Awards as it believes there is still a strong demand to recognise digital excellence within the industry.

“AIMIA is proud of its legacy and service to the digital industry in Australia but as the world of digital is now so entrenched across all areas of industry our agency-centric scope became unviable over the longer term,” said Tim O’Neill, AIMIA’s National President. “I am delighted that ADMA have stepped in to provide our membership base with continuity of support and services and believe that they are extremely well-placed to build upon our achievements and take AIMIA’s industry remit to the next level.”

ADMA has a proven track record in operating multiple associations, having entered into a formal alliance with IAPA (The Institute of Analytics Professionals of Australia) in 2015 which it operates as an integrated division (IAPA, powered by ADMA).

Jodie Sangster, CEO of ADMA, added “ADMA is unique in that we represent the full 360 degrees of Australia’s media, marketing and advertising ecosystem, providing advocacy and regulatory support for client-side organisations, agencies and suppliers across the industry. Consequently, ADMA and AIMIA already have a significant cross-over in membership and a strong digital education offer which means we will be able to provide value add membership services  to AIMIA members from day one.  Our team is looking forward to welcoming AIMIA members to the ADMA family.”

All member enquiries should be directed to ceo@adma.com.au