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Small business boost needed to balance budget

Announcement posted by Streetsmart Marketing International 10 Feb 2016

REDUCING government expenditure and empowering people to step up in small business across Australia is what is needed to bring the budget back into balance long term, according to international business owner and author Ian Marsh.
The Gold Coast based business expert is touring Australia over the next week (11-17/2) to empower people to step up and grow a small business to boost the economy and increase employment.
Mr Marsh said most Australian business owners did not have the self-belief that they could create a thriving successful organisation.
“Proof of that is only 7% of businesses ever reach $1 million turnover,” he said.
“Over 1.2 million businesses in the private sector are small businesses (97% of all private sector) and they employ 3.6 million people (49% of private sector employment).
“If we help small business owners double their results, they would increase employment which will turn the unemployment figures right around.”
The head of Streetsmart Marketing International has written a new book called The Inconvenient Truth About Business Success.
“If you look at Australian businesses today, you would have to be living in a cave to not realise how important a strong online presence is,” Mr Marsh said.
“Yet only 44.6% of Australian businesses have an online presence.”
If small businesses were simply willing to face their inconvenient truths about their business success, Mr Marsh said he had no doubt that many of them could easily double, even triple the results they achieve in the next 12 months.
“If small businesses are more successful, they employ more people, have more money, spend more on goods and services they want to have a better lifestyle, taxes and the Australian economy improves.”
Treasury chief John Fraser said in a recent speech that the commonwealth debt interest bill, currently running at just over $1 billion a month, was projected to more than double within the decade unless action was taken to improve the budgetary position.
Mr Marsh believes the solution lies with small business.
“Increasing the GST will just take more money out of the economy,” Mr Marsh said.
“We need the government to stop dishing out money left, right and centre, reduce government expenses and empower people to step up and re-take responsibility for their lives instead of waiting for the Government to make their life better.”
He said it was human nature to take the path of least resistance and be lazy, which leads to people getting slower and lazier over time.
“Don’t wait for big businesses to employ thousands of people, you have the ability to make it happen by growing a small business,” he said.
Mr Marsh has been teaching his business success principles at business workshops since 2000 to over thousands of businesses from all over Australia, New Zealand, Belgium and the and US.
The four main principles of business success for business owners are having absolute clarity on their goals; accepting full responsibility for the situation they are in and having the courage to turn the situation from where they are currently to where they want to be with a clear plan; taking action on that plan and having a good mentor who is at least five times more successful than they are in the area they are wanting to improve.
Mr Marsh has been in business for 25 years. He mastered sales and marketing early on and built one of the largest air conditioning companies in Australia.
“Because I didn’t know the inconvenient truths about business success in my first large company, I allowed certain staff to have the ability to steal from me without my knowledge, which caused me to go bankrupt in 2005,” he said.
“Although I didn’t realise it at the time, this was the best thing that could have happened to me, because it revealed to me the inconvenient truths about business success and why most business owners do not become millionaires.”
Not one to give up (one of the most important inconvenient truths), in late 2006 he went on to build Marsh Air Marketing, Air Con Direct, Tradesman Profits and Streetsmart Business School. He currently owns and runs Streetsmart Marketing International and Streetsmart Business School, which turns over about $4 million per annum.
Ian Marsh will reveal The Inconvenient Truth About Business Success at the Hilton Hotel Adelaide, 233 Victoria Square, tomorrow (11/2) from 8.30am to 5pm. He will also be in Melbourne on Monday (15/2), Sydney on Tuesday (16/2) and the Gold Coast next Wednesday (17/2). For a free copy of his book, go to http://www.theinconvenienttruth.com.au or call 1300 881 671.