Homepage SM Collective Pty Ltd newsroom

SARAH JEAN INTRODUCES AN EASIER WAY TO APPLY FALSE EYELASHES – NEW PRODUCT RELEASE

Announcement posted by SM Collective Pty Ltd 19 Feb 2016

Brisbane based company creates innovative product that makes applying lashes at home simple

Australian company, SARAH JEAN PTY LTD launches on to the beauty scene with a collection of products aimed at making applying strip false eyelashes easier.

The signature product, the eyelash adhesive, cleverly combines two existing items to create a unique product. The adhesive features a mascara style brush that enables the user to simply apply the adhesive directly to their real lashes.

Brisbane based SARAH JEAN founder, Sarah Baker said she meticulously sought and customised a mascara brush and bottle that allows just the right amount of adhesive to be applied to the lashes – preventing any drips, mess or clumps.

“By applying the adhesive to your lashes, and not just the strip on the false lashes, the area you’re applying the adhesive to is greater and thus the lashes are easier to apply and stay on longer,” Sarah explained.

The SARAH JEAN adhesive is available in clear and black, and is anti-allergenic, latex-free, and water soluble.

The lashes simply peel off, and using a foaming facial cleanser, the adhesive is completely removed without impacting your real lashes.

The collection includes five lushes lash styles, which are also latex-free, synthetic, cruelty free and light-weight.

“Styles SJ001 and SJ002 are light and natural – ideal for people with fair or fine lashes. Style SJ003 is the perfect lash for day to night, while SJ004 and SJ005 are super-glam and dramatic,” Sarah said.

Also available is the tweezer applicator tool, which helps to hold and press the lashes in place – a beautician’s best friend, now readily available to everyone.

THE SJ STORY

The idea for the product came about when Sarah was trying to apply false strip eyelashes for a special occasion. She thought ‘there has to be an easier way’.

“To determine if there was actually a need for the product, I sent a survey to my target market with questions on what they thought of the concept, how much they would pay, what type of packaging they preferred and so on, as well as asked for feedback.

“The response from the survey was overwhelmingly positive and it was very clear that people wanted an easier way to apply false strip eyelashes. People said they often avoided wearing lashes because they couldn’t apply them at home.”

Sarah began trialling and sourcing alternative applicator tools and adhesives. “It wasn’t long after that I determined the best method was to simply put the adhesive on to a mascara brush, and applying the adhesive as I would mascara – it was so natural since I applied mascara just about every day. To make the application even easier, I sourced curved tweezers, which traditionally, were only used by beauticians. Once the lashes are in place, you simply press your natural and false lashes together for extra hold,” Sarah added.

After many prototypes were made and tweaked, survey participants received these for further trials. One survey participant said: “Seriously, the easiest lashes I have ever had to apply! Hurry up and get the products to market!”

“That kind of feedback was consistent across the board, which was really encouraging,” Sarah said.  

WHERE TO BUY

The products are available online at sarahjean.com.au.

Dispatch is March 2016 (*at this time, delivery will be longer than usual). People can enjoy free standard postage within Australia (international postage enquiries should be sent to sales@sarahjean.com.au).

THE SJ COLLECTION

The collection includes: 

-  Five lash styles, RRP $17 – quality, synthetic, latex free

- An adhesive in clear and black, RRP $18 – it’s water soluble, latex free and anti-allergenic (shelf life is 24 months unopened; six months once opened)

- The applicator tweezers, RRP $17 – stainless steel with soft coating

Kits are also available to buy via the website that allow people to save when they buy more.

None of the products are tested on animals.

The products are for anyone who wears false strip eyelashes.

--ENDS--

MEDIA NOTES:

- Sarah is available for interview and comment

- Samples for review may be available upon request

- High-resolution imagery, logos and additional information can be downloaded in a media kit HERE

- Promotional opportunities or giveaways may be available – contact us with expressions of interest.