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Award-winning expert Zahrina Robertson reveals her visual branding secrets in new book

Media Release                                                                                       22 February 2016

Leading international and award winning personal branding expert to the stars, Zahrina Robertson has launched her new book titled ‘Magnetic Branding: The Complete Guide for a Brand that Attracts’
Drawing audiences of hundreds of people from New York to Sydney with her personal branding workshops, Robertson has an impressive list of celebrities and famous entrepreneurs on her books including internationally acclaimed entrepreneur Richard Branson and Tim Ferriss.
Robertson is on a one woman mission to propel business men and women into success through her unique formula, and drawing on her experience in the industry, has carefully crafted a step by step guide full of secret tips, helping aspiring business men and women go from beige to magnetic.
With over five years’ experience in personal branding photography, Robertson, founder of Zahrina Photography, knows her stuff when it comes to getting the best of yourself across to your audience to influence, position and persuade.
Magnetic Branding is dedicated to improving the lives of business women and men globally. The book showcases many magnetic personal branding approaches to build your personal brand from finding your style and brand archetype, right through to launching online through LinkedIn and social media.
On what inspired her to write this book, Zahrina says, “leading a start-up business or venturing out on your own can be daunting when trying to differentiate yourself in today’s competitive and fast moving world of online business.”
“People don’t realise that attracting your ideal clients means allowing yourself to be visible and showcasing what makes you unique.
This book was written to motivate and inspire people to become leaders in their fields, expanding their opportunities and letting their inner magnetic brand shine.”

Empowerment is the key. For Robertson, it’s the essence she lives and breathes and passes on to each of her clients.

Magnetic Branding: The Complete Guide for a Brand that Attracts’ is available from select Dymocks stores and online at http://zahrinaphotography.com/magnetic-branding/  for $29.95.


For further information, hi-res photos & interview appointments please contact:
Sophie Chant    |   Rhetoric Communications   |   0434 104 502   |   sophie@rhetoriccommunications.com
Zahrina Robertson
A multi-award winning business woman, international keynote speaker, acclaimed photographer, philanthropist, author of ‘#MagneticBranding’, a children’s book author, as well as mother and partner, Zahrina Robertson is a leading, world-class expert in personal branding. Drawing on her knowledge of marketing, public relations and profile building, teamed with her expertise in understanding national and international brands, she has successfully identified the power of personal branding and travels globally, sharing her insights to help people achieve success and profit with personal branding.

Zahrina has been awarded prestigious international awards including the recent 2016 Stevie Women in Business Award ‘Maverick of the Year’, 2016 Golden Bridge Award ‘Women, Professional of the Year’ and the 2015 Asia-Pacific Stevie Award ‘Maverick of the Year’, as well as placing as a finalist in the 2015 Australian Institute of Management Awards. Her expertise and commentary is regularly sought by traditional and online media publications and television stations. 

Zahrina established a Social Enterprise called IndiBookworm Program. Her program is based on books and education which help lift literacy levels for 0-5 year old Indigeneous children in remote Northern Territory by sending books up to the communities. Zahrina has co-written a children's book called Zahrina's + Tina's Outback Adventure, of which the literacy program is based on. When one Z+T's book is sold it purchases another 5 books for the children.