Already the most REBRAND awarded agency in the Asia-Pacific, Principals claimed one of only five ‘Best’ awards for The Domain. Their strategy and design perfectly captured the upbeat, energetic vibe of Sydney’s playful heart.

Principals, along with their brand language division XXVI, also collected Distinction awards for their work on Everlight Radiology, Life Without Barriers and Oliver Hume. In New Zealand, Principals was awarded a Distinction for the stunning rebirth of T&G. 

Merit awards for Australia Post and University of Tasmania rounded out what was a remarkable REBRAND haul for Principals.

Principals’ Group CEO Tom Brigstocke said the awards are a recognition of their strong focus on their clients. “Our focus has always been on producing the best work for our clients. And when that translates into awards success then it’s even more satisfying. That we can compete and win in these global awards against some of the world’s biggest agencies is a testament to the incredible strategic, design and writing work that we do every day.” 

Principals Executive Creative Director Simon Wright said, “It’s an absolute joy to work with the level of creative excellence we have at Principals in Australia and New Zealand. We’re thrilled about our seven awards, but even more excited that we’ve delivered so comprehensively for our clients.”

The Best award for The Domain gives Principals five victories in this category since the awards began in 2004.

For further information, please contact:

Principals

Tom Brigstocke

Group CEO

P: +61 418 447 094

E: tom@principals.com.au