evian making it snow in Melbourne for Moomba
Announcement posted by Second Helping 02 Mar 2016
evian is unveiling its latest bottle design, a new look capturing the purity of the pristine French Alps, with an immersive experience at Federation Square in Melbourne during the 2016 Moomba Festival.
Consumers are invited to play in the snow and share the experience on social media to win a trip to France to experience evian at its source.
#evianpurityau
The new bottles are sleek with a transparent label, showcasing the purity of the contents– the distinctly pure evian Natural Mineral Water, as nature intended. The French Alps experience will be based at Fed Square from March 11-15 and will invite people to immerse themselves in a chilled cube, snap a selfie and share via social media to win a trip to Evian-Les-Bains, the home of Natural Mineral Water.
Born in the French Alps, evian water springs from the source in Evian les Bains and is delivered to you as nature intended.
What: evian immersery experience
Where: Swanston Street Forecourt
Federation Square, Melbourne
When: March 11-15 – all day.