MDI’s Enhanced Mobile Research Community Platform to challenge the status quo

The location enabled chat-like interface allows surveys and interviews to be conducted via an iOS or Android smartphone app. The app can also be white labelled facilitating data collection in almost any environment, including live image/video upload responses. 

Consumers can report immediate responses in contexts previously unreachable by electronic surveys, like football games, on public transport, while travelling, in store or in a social environment. 

Consumers can also be categorised and targeted based on their previous responses allowing samples to be matched to the exact consumer profile desired by the researcher and/or client. The product will be rolled out across Australia by Stable Research and MDI. 

Stable Research Director, Pip Hooper said, “we are looking forward to offering Australian companies and market and social research clients a new and exciting tool that reflects contemporary consumer preferences and usage habits”. 

In launching the platform at, MDI CEO, James Fergusson said, “Using MDI’s proprietary software every interaction with an individual consumer can be seamlessly linked longitudinally – this includes surveys, diaries, qualitative chat, images and video, enabling our clients and research agency partners to optimise their return on research investment. It’s a definite leap forward that acknowledges the integration of the mobile device into every facet of our lives.” 

For further comment and details contact: James Fergusson +61 439 228 931 or jamesf@mdindaba.com; Pip Hooper (02) 8556 8850 or pip@stableresearch.com.au