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Hong Kong Tourism Board launches ‘#DiscoverHongKong’ Stories UGC campaign

Announcement posted by Hong Kong Tourism Board 05 Apr 2016

Leading online influencers @BeautifulDestinations, @The Fung Bros, @Rima Zeidan, and @EvanTubeHD call for their 17 million worldwide fans and visitors to share their unique Hong Kong experiences.

You can check out all of the ‘I Never Knew’ Hong Kong stories from the influencers and visitors including exploration of the city’s street art, gastronomic scene, trendiest spots and family adventures at MyStories.DiscoverHongKong.com

There are daily prizes of online shopping vouchers, plus weekly VIP Hong Kong travel packages to be won for sharing the best Hong Kong stories.

To enter, visitors can post photos or videos which reveal Hong Kong’s hidden attractions and experiences on selected social media platforms, with the hashtag #DiscoverHongKong and a one-line caption that starts with “I never knew”.

Mr. Anthony Lau, Executive Director of Hong Kong Tourism Board (HKTB) said, “Being the first Asian tourism board pioneering a partnership with world’s top influencers to promote destination, HKTB is at the cutting edge of social media by embracing the concept of “Social First” to inspire travellers with powerful and unconventional content and perspectives. In this way, we can effectively reach a wider audience in more meaningful and impactful ways.”

Entries close 24 April 2016, so snap away and share your Hong Kong stories with the world!

LINK - For terms and conditions, and details of the ‘#DiscoverHongKong’ Stories campaign, please visit http://mystories.discoverhongkong.com/eng/