Vinomofo appoints Saatchi & Saatchi Melbourne

For immediate release
Monday, 11 April 2016

Vinomofo, the most epic wine site on the planet, has appointed Saatchi & Saatchi Melbourne as the Australian start-up’s creative agency, following an extensive and widely competed strategic and creative pitch.

Vinomofo is not just a retailer, it’s a wine experience, by giving consumers an unparalleled offer on curation and value. A hyper-focused quality product selection sourced direct from the best producers enables Vinomofo to harness the buying power of their 400,000 plus wine-loving members to secure exceptional deals.

Andre Eikmeier, co founder and joint CEO at Vinomofo, said the leadership team at Saatchi & Saatchi Melbourne and their understanding of what we stand for made the agency the right partner to take the brand’s presence to the next level.

“Vinomofo wants everyone to be able to experience good wine - that’s our mission. From what we’ve seen during the past five years in Australia, we believe that more people in Australia will like what we offer - wine lovers and makers alike - and the appointment of our first creative agency is going to help us bring our vision to life, at scale.

“We’re pumped to be working with Saatchi & Saatchi Melbourne, not just for the team’s creativity, but perhaps more importantly, they showed a real understanding of our business, culture and values. It was important for our team to have a creative partner who can deliver a powerful organising idea, as well as embrace a collaborative partnership,” Eikmeier said.

Mark Cochrane, Managing Director at Saatchi & Saatchi Melbourne, said the creative synergies of both the client and agency are aligned and should lead to great work.

“We are humbled to be joining Andre and Justin’s journey and certainly excited by the task of fueling this very progressive brand’s growth. Our two collectives of talent have a great fit and a shared ambition, so as a group we can’t wait to start collaborating,” Cochrane said.

ENDS

Media Contacts:
Maya Rana
maya@vinomofo.com

About Vinomofo

Vinomofo is an online wine store experience that is changing the wine world. More than just a wine store, Vinomofo is a movement. A tribe of vino-loving mofos – the drinkers and the makers - united by wine. Founded by André Eikmeier and Justin Dry in 2011 from an Adelaide garage, the startup has grown into a tribe of more than 400,000 mofos and employs 100+ people. Vinomofo is one of Australia’s fastest growing and most awarded companies, including 2015 ORIA Online Retailer of the Year and 2014 My Business Award’s Best Employer. 2016 sees Vinomofo go global with the roll out into six new markets, including New Zealand, Singapore, Hong Kong,  United Kingdom, United States of America and China.