A HELP WANTED AD 2,643 WORDS LONG … BUT WILL IT WORK?

MELBOURNE, May 2016 – Inner Outer Health (IOH), a leading, award-winning wellness clinic in Melbourne has been making waves with its fresh approach to customer service excellence and innovative business practices. Its most recent marketing campaign is making a splash as it searches for an extraordinary person to manage is floatation therapy business. It an outrageously long 2,643 word help wanted ad! Yes, will it work?

“This opportunity is special and important for us,” says business founder and director, Lena Yammine, “I don’t adhere to conventional business thinking. This bold move is not designed to be sensationalistic, but rather it’s been crafted to attract one out-of-the-ordinary person who is focused on exceptional client service experience, who wants to do well by doing good, in an unconventional working environment.”  

This is suitable for an early career high-achiever looking to make a name and a reputation for herself, a mid-career corporate person sick of being a number in a big soulless organisation or someone coming back into the workforce after a few years who wants to get “back in the game” and control her own destiny and be rewarded based on her results.

Have a look at the ad and just ask yourself – will it work? Or maybe the question is – how can it not?

http://www.floatationtankmelbourne.com.au/exceptional-floatation-manager.html