Vinomofo launches in NZ
Announcement posted by Vinomofo 15 Jun 2016
Press Release
For immediate release
Thursday 16th June
Vinomofo to launch in New Zealand with 48-hour online wine pop-up event
Australian online wine retailer launches into first overseas market with 2-day only online pop-up event
More than 60 outstanding wines from New Zealand, Australia and Europe on offer in extremely limited quantities
Offering members the most epic wine deals on the planet, curated to taste, and delivered to your doorstep with love
Game-changing online wine site Vinomofo is set to launch nationally with a 48 hour online pop-up event from 16 - 17 June with more than 60 outstanding wines from New Zealand, Australia and Europe to buy in strictly limited quantities.
The 2-day only event will give locals a taste for what the retailer has offered the wine loving folk of Australia for five years:
Curation - Vinomofo’s wine team work directly with the best producers in the world to find the wines they love (less than 5% of wines tasted make it to the ‘Fo)
Value - With the buying power of their tribe of 400,000 wine-loving mofos, Vinomofo can offer their members unprecedented value
Culture - There’s no “bowties and bs” with Vinomofo. Good people, good wine, and a bit of fun
Wine lovers are being invited to sign up now to become foundation members, with early adopters getting first access to the event.
New Zealand is the first overseas market the Aussie retailer has stepped into as part of its aggressive global push in 2016.
Andre Eikmeier, co founder and joint CEO at Vinomofo, says the retailer’s unique approach to selling wine has resonated with customers that were seeking a human approach as part of their wine journey, as such the retailer has built a member base of more than 400,000 people in just five years.
“Vinomofo wants everyone to be able to experience good wine - that’s our mission. From what we’ve seen across the past five years in Australia, we believe that a lot of people all over the world need Vinomofo - wine lovers and makers alike, so this is the year we are embarking on building a global presence kicking off with New Zealand,” Eikmeier said.
Purchases from the online pop-up event will be delivered within seven business days to customers. To become a foundation member or for more information visit: www.vinomofo.com
ENDS
Media Contacts:
Nikki Palun
Head of Global, Vinomofo
+61 400 616 616
Alahna Fiveash
Partnerships & PR
+61 497846319
About Vinomofo
Vinomofo is the most epic wine site on the planet and one of Australia’s fastest growing companies. Founded in 2011 from an Adelaide garage, by Andre Eikmeier and Justin Dry, the start-up has gone from zero to $50 million plus annual revenue (run-rate), built a member base of more than 400,000 and employs 100+ people. 2016 sees Vinomofo go global with the roll out of a business ‘lite’ model into six new markets, including: NZ, Singapore, HK, UK, USA and China.
For more information, visit www.vinomofo.com