REDBALLOON MAKES BUYING FOR DAD A BREEZE THIS FATHER’S DAY
Announcement posted by Porter Novelli 28 Jul 2016
Australia’s experience experts spill on the gifts Aussie dads really want
Sydney, 28 July - RedBalloon, Australia’s leading online experience and ‘things to do’ destination, is helping long-suffering Aussies by revealing the Father’s Day gifts most likely to impress this September.
Whether dad is an adventure junkie, a keen outdoorsman, a budding master chef or a tech connoisseur, RedBalloon has the inside scoop on the most popular gifts for every type of dad that are sure to put you in the good books.
Nick Baker, RedBalloon CEO, said “There is a clear frontrunner when it comes to picking a Father’s Day gift, proving Aussie dads really are quite adventurous at heart. Our RedBalloon driving and flying experiences - such as rally driving and V8 hot laps, and our learn-to-fly adventures and helicopter flights - lead the charge in popularity.
“We’ve found experiences to be the best option for kids aiming to impress, with 67% of Aussie dads admitting they prefer a memorable experience over a material gift for Father’s Day. And that’s almost doubled in the last three years.”
Perfectly timed ahead of Father’s Day, RedBalloon are now excited to announce a raft of new experiences at the country’s best racetracks, including Sydney Motorsport Park (NSW), Sandown (VIC), Calder Park (VIC), Phillip Island (VIC) and Symmons Plains (TAS).
RedBalloon offers more than 430 driving experiences right across the country, from WA to Tassie. Priced from $35 for a Sydney Harbour Bridge Harley ride, right up to $1650 for a Melbourne Supercar drive day, featuring the likes of Porsche and Lamborghini - there’s bound to be something for every lead-footed father out there.
Following closely behind adventurous experiences is the gourmet category, with brewery tours, beer tasting and cooking classes getting the tick of approval from Aussie dads keen to improve their brewing and barbequing skills. Outdoor scenic experiences have also proved popular, with family activities such as whale watching and harbour cruises trending for Father’s Day.
RedBalloon gifts and vouchers are available all year round, meaning even the most last minute of shoppers can purchase unique, meaningful presents for any occasion with ease. Just don’t forget dad on September 4.
Aussies can browse more than 3500 experiences on offer at redballoon.com.au
Notes:
**Statistics from surveys conducted by RedBalloon.com.au - completed by more than 2500 respondents in July 2012 and 1250 respondents in July 2015.
ABOUT REDBALLOON
RedBalloon.com.au is Australia’s most awarded online experience retailer and home of ‘things to do’. RedBalloon has sold almost 3 million experiences since it was established in 2001. Today it offers more than 3500 unique experiences from more than 1000 providers across Australia and New Zealand. RedBalloon also distributes gift cards through selected major retailers nationally, including Coles, Woolworths, Big W, Australia Post, Target, Kmart and Officeworks. Visit redballoon.com.au.
Further Information:
Laura Sedgwick, lsedgwick@porternovelli.com.au
02 8987 2114 / 0451 041 705
Whether dad is an adventure junkie, a keen outdoorsman, a budding master chef or a tech connoisseur, RedBalloon has the inside scoop on the most popular gifts for every type of dad that are sure to put you in the good books.
Nick Baker, RedBalloon CEO, said “There is a clear frontrunner when it comes to picking a Father’s Day gift, proving Aussie dads really are quite adventurous at heart. Our RedBalloon driving and flying experiences - such as rally driving and V8 hot laps, and our learn-to-fly adventures and helicopter flights - lead the charge in popularity.
“We’ve found experiences to be the best option for kids aiming to impress, with 67% of Aussie dads admitting they prefer a memorable experience over a material gift for Father’s Day. And that’s almost doubled in the last three years.”
Perfectly timed ahead of Father’s Day, RedBalloon are now excited to announce a raft of new experiences at the country’s best racetracks, including Sydney Motorsport Park (NSW), Sandown (VIC), Calder Park (VIC), Phillip Island (VIC) and Symmons Plains (TAS).
RedBalloon offers more than 430 driving experiences right across the country, from WA to Tassie. Priced from $35 for a Sydney Harbour Bridge Harley ride, right up to $1650 for a Melbourne Supercar drive day, featuring the likes of Porsche and Lamborghini - there’s bound to be something for every lead-footed father out there.
Following closely behind adventurous experiences is the gourmet category, with brewery tours, beer tasting and cooking classes getting the tick of approval from Aussie dads keen to improve their brewing and barbequing skills. Outdoor scenic experiences have also proved popular, with family activities such as whale watching and harbour cruises trending for Father’s Day.
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RedBalloon gifts and vouchers are available all year round, meaning even the most last minute of shoppers can purchase unique, meaningful presents for any occasion with ease. Just don’t forget dad on September 4.
Aussies can browse more than 3500 experiences on offer at redballoon.com.au
END
Notes:
**Statistics from surveys conducted by RedBalloon.com.au - completed by more than 2500 respondents in July 2012 and 1250 respondents in July 2015.
ABOUT REDBALLOON
RedBalloon.com.au is Australia’s most awarded online experience retailer and home of ‘things to do’. RedBalloon has sold almost 3 million experiences since it was established in 2001. Today it offers more than 3500 unique experiences from more than 1000 providers across Australia and New Zealand. RedBalloon also distributes gift cards through selected major retailers nationally, including Coles, Woolworths, Big W, Australia Post, Target, Kmart and Officeworks. Visit redballoon.com.au.
Further Information:
Laura Sedgwick, lsedgwick@porternovelli.com.au
02 8987 2114 / 0451 041 705