Azoya Appoints Sylvia Wei as Deputy Managing Director for Australia

Sydney, 10 August 2016 – Azoya, a leading turnkey e-commerce solutions and services provider dedicated to the Chinese market, today announced the appointment of Sylvia Wei as deputy managing director for Australia. Based in Melbourne, Ms Wei is responsible for delivering the value proposition of Azoya’s cross-border e-commerce solutions to retail customers and prospects in Australia, as well as establishing the company’s local partner network.

Azoya’s one-stop solutions and services offer a cost-effective and risk-free approach to help Australian retailers break into the Chinese market. With Azoya doing the ground work in China, Australian retailers can avoid all the nuisances arising from traditional international expansion, such as setting up a local business entity, confusion over government policies and market adaptation.

Ms Wei has been with Azoya since it first launched in Australia in 2013. Most recently, she held the role of marketing director and before that was regional operations manager. 

“Sylvia’s promotion is well deserved and forms a crucial role in helping local retail businesses take advantage of growing demand from Chinese consumers for high quality and ethical products from Australia,” said Don Zhao, co-founder of Azoya. “With the evolution of cross-border e-commerce and policy support from the Chinese government, selling into China has never been so easy.”

Ms Wei has more than 15 years’ experience in marketing, finance and operations in Australia and China. Prior to joining Azoya, she worked for international student recruitment company Hobsons Solutions, in a marketing service and account management capacity for its enrolment management services division.

About Azoya

Azoya is a leading turnkey e-commerce solutions provider, which endeavours to help overseas retailers break into China via cross-border e-commerce. The company prides itself as being the e-commerce leader that has signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has won trust from more than 35 overseas retailers in 11 countries, such as La Redoute, the largest online retailer of women's apparel in France; and Feelunique, the largest online premium beauty retailer in Europe. For more details, visit http://www.azoyagroup.com/