Homepage Azoya newsroom

Pharmacy 4 Less Targets China's Booming Healthcare Market with Azoya

Announcement posted by Azoya 15 Aug 2016

Increasing Demand for Authentic and High Quality Products is Luring Australian Pharmacy Retailers to Explore E-commerce Opportunities in China

Sydney, 15 August 2016 – Azoya, a leading turnkey e-commerce solutions and services provider dedicated to the Chinese market, today announced that Australian discount chemist Pharmacy 4 Less has gone live on its fully managed e-commerce platform to support the retailer’s expansion into China’s booming healthcare market.

Founded in Sydney in 2007, Pharmacy 4 Less now has over 40 discount chemist stores throughout NSW, QLD, WA and VIC, as well as a successful online business. Its stores offer a broad range of genuine healthcare products to suit the whole family, including prescriptions, vitamins, first aid, weight loss, baby care, body building, perfumes, beauty, pet care and more. The Pharmacy 4 Less team of professionals includes experienced pharmacists, naturopaths and pharmacy assistants, who are focused on providing “More Care at Less Cost” to customers.

Identifying the growth potential in China for high quality and authentic healthcare products from Australia, Pharmacy 4 Less is expanding its footprint to capitalise on the country’s booming cross-border online shopping market. China’s healthcare sector keeps developing at an astonishing rate, from pharmaceuticals to medical products and consumer health. The growth is fueled by favourable demographic trends (particularly a growing middle class), continuing urbanisation, an increasing disease burden, the overall economy’s healthy expansion and income growth.

“This is a really exciting time as we start to expand our business beyond Australia’s borders into China, to fulfill growing demand from consumers for quality healthcare products,” said Rania Awad, general manager e-commerce for Pharmacy 4 Less. “We’re already popular amongst the local Chinese community in Australia, so we’re hoping that word of mouth will be strong with their friends and family in China and that our business will equally resonate with consumers there.”

The Chinese version of its online store ensures direct brand exposure with Chinese consumers and enables them to choose from the majority of Pharmacy 4 Less’ range of products and place orders, which are shipped from Australia. In addition, Azoya is providing a wide range of on the ground operational services to connect Pharmacy 4 Less directly with Chinese consumers, such as marketing (leveraging online forums, social media and key opinion leaders/influencers), customer service, cross-border logistics, RMB payment settlement and other services.

“We’re really impressed with Azoya’s experienced operations team and intimate knowledge about the Chinese market, which has enabled us to actually make this huge step,” said Ms Awad. “It’s a quick way to get up and running without having to worry about the local set up details. I’m sure there will be plenty of challenges that arise from doing business in a foreign country, but I’m confident that we’ll be able to address those and flourish under the guidance of Azoya.”

With Azoya taking charge of the operational groundwork, Pharmacy 4 Less avoids all the nuisances arising from traditional international expansion, such as setting up local business entity, confusion over government policies and market adaptation. It also frees up the team at Pharmacy 4 Less to focus on what they do best.

“It’s hardly surprising that reputable Australian pharmacy retailers, such as Pharmacy 4 Less, are taking advantage of this significant growth potential,” said Don Zhao, co-founder and executive director at Azoya. “Deterred by safety and quality issues with domestic healthcare products, Chinese consumers are increasingly looking to Australia to buy directly through cross-border e-commerce.”

About Azoya

Azoya is a leading turnkey e-commerce solutions provider, which endeavors to help overseas retailers break into China via cross-border e-commerce. The company prides itself as being the e-commerce leader that has signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has won trust from more than 35 overseas retailers in 11 countries, such as La Redoute, the largest online retailer of women's apparel in France; and Feelunique, the largest online premium beauty retailer in Europe. For more details, visit http://www.azoyagroup.com/

Media Contacts

Emma Keen

Senior Consultant

+61 (0) 402 112 189

Additional Resources


Download our logo