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More than 50% of TV sales delivering FreeviewPlus

Announcement posted by Access Public Relations 16 Aug 2016

Freeview has signalled compelling growth in Australian uptake of FreeviewPlus receivers with the highest-ever percentage of HbbTV receiver sales recorded in June 2016 at over 51% of all TV sales*.

The connection rate of HbbTV receivers is now more than 85% which represents a 31% increase compared with figures released earlier this year. More than 80% of Smart TVs in 2016 are FreeviewPlus-enabled and 11 major TV manufacturers are FreeviewPlus-certified.  These manufacturers represent 91% of all connected TV sales.

Smart TV manufacturer LG introduced its first Smart TV in 2012 and has seen consumer demand rise strongly. 

“The growth is largely due to technology consistently delivering easier-to-use, seamless functionality and more people understanding they can watch broadcast TV and catch up TV,” said LG marketing manager Grant Vandenberg. 

“We are very happy with the pace of market penetration as consumers buy new TVs. It comes at an exciting time when we are about to launch a new ‘Keeping up with the Freemans’ TV campaign for FreeviewPlus as well as launch our live streaming mobile app later in the year” said Freeview CEO Liz Ross.  


ENDS

 

*Source: GfK Point of Sales monthly TV market reporting.

 

About Freeview

Launched in 2008, Freeview is the free digital television service in Australia which presents and promotes free-to-air channels and content to all Australians. Freeview encourages Australians to watch free-to-air content across various platforms by promoting benefits that include more than 25 channels and catch-up services for free. Freeview’s mission is to deliver the free-to-air content to all Australians where, when and on whatever device they choose.

 

Follow Freeview

@FreeviewAust

facebook.com/FreeviewAustralia

 

Media inquiries:

Andrea Kerekes

Access

T: 02 9292 7000

M: 0418 427 412

andrea@accesspr.com.au

 

Laura Minns

Access

T: 02 9292 7002

M: 0431 375 990

laura@accesspr.com.au