Aruba ramps up channel presence in ANZ

• New channel resources reaffirm Aruba’s commitment as channel-first organisation
• Aruba more than doubles channel local headcount
• Hires new sales and engineering resources to ensure growth is backed by Aruba’s renowned product and service offering

SYDNEY, AUSTRALIA. 1 September, 2016 – Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), has today announced strong business momentum and channel growth with a series of new hires across the business in Australia and New Zealand. In a bid to aggressively grow its foothold in the ANZ market, Aruba increased its headcount by 83 per cent.

A key appointment for the business is Andrew Fox, Country Manager, Aruba New Zealand, who oversees all technical sales, pre-sales and customer delivery in New Zealand. Via this rapidly expanding team, Aruba is building the sales and channel engine to gear up for expected business growth in the second half of 2016.
 
“We’re excited to welcome so many new faces to our team. I’m proud of the team we have developed, which will help build the sales and channel engine for Aruba and ensure we remain a strong, channel-centric organisation. With an additional pool of resources, we are gearing up for the next phase of growth and the next six months will be an exciting time for the business,” said David Elliott, Channel Director, Aruba South Pacific.
 
Following its inaugural Atmosphere ANZ event in November last year, dedicated to training and celebrating channel partners and distributors, Steve Coad, Managing Director, Australia and New Zealand for Aruba, said the resourcing was a direct reflection of what Aruba’s customers and partners were demanding. 
 
“We’re resourcing up to meet the needs of our customers and partners, and building a team to support the increasing demand for a strong and dependable end-to-end network solution. Both locally and around the world Aruba is leading the charge on innovative networking technologies, and the addition of HPE’s switching last year has strengthened our ability to roll-out a wired and wireless solution that supports the digital and Internet of Things (IoT) workplace.
 
“As businesses adapt to embrace new ways of working such as a mobile-first approach and IoT enablement, Aruba consistently delivers trusted, secure and high-performance networks to meet these evolving needs. We’ve received very positive feedback from our partners and distributors and we look forward to continuing to develop our services to support the channel community, ” said Coad.
   
About Aruba, a Hewlett Packard Enterprise company
Aruba, a Hewlett Packard Enterprise company, is a leading provider of next-generation networking solutions for enterprises of all sizes worldwide. The company delivers IT solutions that empower organisations to serve the latest generation of mobile-savvy users who rely on cloud-based business apps for every aspect of their work and personal lives.

To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at http://community.arubanetworks.com.

©2016 Aruba, a Hewlett Packard Enterprise company, Aruba’s trademarks include Aruba Networks®, Aruba The Mobile Edge Company® (stylized), Aruba Mobility-Defined Networks™, Aruba Mobility Management System®, People Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green Island®, ETips®, ClientMatch®, Virtual Intranet AccessTM, ClearPass Access Management SystemsTM, Aruba InstantTM, ArubaOSTM, xSecTM, ServiceEdgeTM, Aruba ClearPass Access Management SystemTM, AirmeshTM, AirWaveTM, Aruba CentralTM, and ARUBA@WORKTM. All rights reserved. All other trademarks are the property of their respective owners.
 
For more information, please contact: 
Luisa OR Sarah at DEC PR
+61 2 8014 5033 and Aruba@decpr.com.au