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AIIA undertaking significant survey on analytics and data usage by Australian businesses, government and NGOs

Announcement posted by Filtered Media | telling your story, brilliantly 12 Sep 2016

FOR IMMEDIATE RELEASE

12 SEPTEMBER 2016


Encourages new and established organisations in all sectors to participate in order to develop the most comprehensive report possible

The Australian Information Industry Association (AIIA), the peak member body for the ICT industry, today announced it is undertaking a major survey of Australian organisations on analytics and data usage. The purpose of the survey is to find out what differentiates those business, government and NGO organisations that effectively use data and analytics for senior decision making.
 
The survey is open to individual respondents via the AIIA website until 31 September 2016. It is anticipated that a whitepaper will be published towards the end of the year incorporating an analysis of the results and providing a body of knowledge that will help guide business leaders on ways to incorporate data and analytics into their organisation in order to remain competitive.
 
Rob Fitzpatrick, CEO of the Australian Information Industry Association (AIIA), says, "On a global scale, we see those organisations that know how to use data effectively are usually the strongest performers. If Australia is serious about driving an ideas boom and creating new employment opportunities, we need to ensure that we help local organisations better understand and then take advantage of data to be competitive.
 
“This is not just a survey for tech companies. The information generated will benefit all industries and we encourage participants across all sectors whether they be in education, retail, finance, or others, as well as established and newer companies to participate,” added Fitzpatrick.
 
This initiative is being led by the AIIA’s Data and Analytics Special Interest Group, which is chaired by Dr Roger Kermode, director of business consulting firm Alimua Pty Ltd and former practice principal for analytics and data management for Hewlett-Packard Enterprise and Graeme Wood, general manager of marketing for Semantic Software Asia Pacific.
 
“There is mounting evidence that data-driven organisations tend to require fewer assets, execute with greater insight and less risk, and ultimately generate higher returns. We believe incorporating these practices is an important part of creating a sustainable and growing economy in Australia and is crucial to seeing our standing in world innovation and growth rankings improve,” says Dr Kermode.
 
The data collected will be analysed by data scientists at the University of Technology Sydney.

Professor Michael Blumenstein of UTS Sydney says, “Much has been published on big data, automation and the use of analytics at an organizational level. However, despite the recognition of data increasing in importance, the use of data between and within organisations varies widely. The AIIA survey has been constructed to find out why. It’s designed to enable deep diagnostics and analysis of what actually take place inside organisations across different functions and different levels, not just what is visible externally.”

Numerous leading Australian organisations are encouraging their members to complete the survey, including: Data61, The Knowledge Economy Institute; NSW State Government; Advance Australia; FINSIA; CPA Australia; StartupMuster; UTS Faculty of Engineering and IT; and, the UTS Business School.
 
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About AIIA
 
The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978 the AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favourable business environment for members and to contribute to Australia’s economic prosperity. We do this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information.
 
MEDIA CONTACT
For more information, please contact Joanna Stevens Kramer at 0408 466 410 or email joanna@filteredmedia.com.au
For more information about the AIIA please visit https://www.aiia.com.au