Book more clients and increase profits with the ‘More Brides’ eBook
Announcement posted by Gap Marketing and Management 20 Sep 2016
Learn unorthodox techniques for getting noticed in the competitive wedding photography industry
SYDNEY, Australia – 20 September, 2016 - With thousands of happy couples tying the knot everyday around the world, the demand for wedding photographers is at an all-time high making the industry hugely competitive. As a result, standing out from the pack can be quite challenging, especially for those entering the market. This is what prompted Sydney-based wedding photographer Mark Condon to create ‘More Brides’, a e-book that provides unconventional advice for finding more clients and increasing profits.
“It’s a sad truth that the financial success of a wedding photographer is largely determined by their marketing skills as opposed to their artistic talent.” said Mark Condon, Author of ‘More Brides’. “The most talented wedding photographers are rarely the ones making the most money.”
As a working wedding photographer and founder of the popular photography website Shotkit (http://shotkit.com), Condon recognises the need for wedding photographers to work smarter to book their next bride. The wealth of knowledge available in ‘More Brides’ is drawn from 10 years of experience in online marketing, having worked with the world’s best wedding photographers via Shotkit and his own experiences in the industry.
With over 15 chapters of step-by-step guides and illustrations, ‘More Brides’ aims to solve every wedding photographer’s number one dilemma – how to book more clients.
Modern digital techniques such as search engine optimisation, keyword research and social media marketing are explained in detail alongside more traditional marketing strategies that have been given an unorthodox twist.
One such chapter ambiguously titled “The Ghost Associate” will be sure to ruffle some feathers in the wedding photography industry…
“I’m not an award winning wedding photographer; I haven’t shot hundreds of weddings and I don’t have thousands of Facebook fans...’ said Condon. ‘However, I am receiving 3 times more booking requests than I did last year, allowing me to increase my pricing, and be more selective about the clients I work with – I choose them, rather than the other way around.”
Working with the perfect client is the goal for every creative professional, and nowhere is this more important than on the emotional rollercoaster of a wedding day.
“Having the luxury of choice as a wedding photographer is a wonderful thing. Choosing clients who share your creative vision makes the job a lot more enjoyable, and increasing pricing rather than the number of weddings we shoot allows us an enviable quality of life.” said Condon.
Mark Condon works from his home in Sydney, dividing his time between wedding photography, Shotkit and his two preschool sons. Author of four popular e-books, Condon and his Shotkit site have amassed legions of fans keen to improve their photography and grow their business with his tips and techniques.
‘More Brides’ has already received praise worldwide by famous wedding photographers and creative professionals. The e-book caters for all levels of wedding photographer, both newcomer and world-renowned. In fact, over 50% of the book’s techniques can be applied to any genre of professional photography, particularly those chapters regarding marketing and managing an online presence.
Having jumped from page 17 to page 2 in Google Australia in less than 3 months, it’s clear that Condon is following his own advice and applying it to his wedding photography business. Using the techniques found in ‘More Brides’, all wedding photographers can ensure their forthcoming wedding season is booked out.
More Brides is compatible with all digital devices and available for download at www.morebrides.com for USD$48.
“At $48 the book is an absolute steal! I have a copy and the layout is easy to follow, full of diagrams, step by step instructions and more detail than you’d ever expect from such a wide range of topics.” – Andrew Hellmich, PhotoBizXposed Podcast.
About Mark Condon
Mark Condon is a British wedding photographer, living in Sydney but shooting weddings worldwide. Mark gives photography enthusiasts a peek at the camera gear of the world’s best photographers at Shotkit, and offers advice to wedding photographers in his 4th best selling e-book ‘More Brides’.
www.goldhatphotography.com
www.shotkit.com
www.morebrides.com
www.lightroompoweruser.com
www.shotkitbook.com