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Maggie Moo Music launches in Oz



Australian franchising expert launches one of the UK’s fastest growing franchises down under

International franchising consultant, Carolyn Dufton has launched the UK’s fastest growing music session franchise for children aged 0 to 5, ‘Moo Music’, in Australia as the brand’s national Franchisor. The franchise has been rebranded to Maggie Moo Music.

The founder and principal of Franchisingplus and author of best selling book, ‘The F World, Franchising – the best, the worst and the scary’, Dufton is considered to be a leading expert on franchising. Indeed it was her reputation that led UK founder of Moo Music, Ant Parker to contact Dufton for help with a strategy to expand the brand into Australia.

While conducting extensive due diligence on the brand, Dufton discovered that Parker had developed a low key, low cost franchise model that had grown from 0 to 160 franchises in just two years. “That’s impressive by any standards”, said Dufton, who has 26 year’s franchising experience under her belt, including building her own successful franchise business, ‘Hire For Baby’ in 1988. Not only did the numbers stack up, but the concept, the brand and the fair and simple franchising model Parker had created also made a significant impression on Ms Dufton. “Over the years I have been offered many franchise business opportunities and nothing has tempted me in the slightest, until now. Moo Music was just too good an opportunity to pass up,” said Dufton.

Maggie Moo Music runs fun, interactive music and movement sessions for 0 to 5 year olds and their parents, carers or grandparents. Incorporating more than 125 original songs, the program’s interactive sessions have been designed in conjunction with early learning specialists to help young children gain confidence and develop memory, language and coordination skills in a fun multi-sensory way. Maggie Moo Music also hosts ‘Moo Doos’ (parties) and ‘Messy Moo’ sessions (hands on messy play).

Dufton’s vision for Maggie Moo Music, which has been successfully piloted on the Gold Coast since September 2015, is to turn the franchising industry upside down by creating a model where the balance of power between franchisor and franchisees is moderated. “Moo Music has restored my faith in franchising,” said Dufton. “In terms of low cost initial and ongoing fees and minimal restrictions on a franchisee, Maggie Moo Music is set to shake up the franchising world in this country. And it’s about time!”

Dufton and her NSW State Franchisor Belinda Jackson are now seeking expressions of interest from potential franchisees (known colloquially as ‘Farmers’) throughout Australia, with local franchises available from $6,250 plus GST. Dufton is also seeking expressions of interest to purchase Maggie Moo Music State Licenses for Victoria, South Australia, Western Australia, Tasmania and the Northern Territory.  To learn more about becoming a Maggie Moo Music Farmer (franchisee) or State Licensee, visit maggiemoomusic.com.au or contact Carolyn Dufton at carolyn@maggiemoomusic.com.au.

Carolyn Dufton is available for interviews. For further information, high-resolution images or interview opportunities please contact Phaedra Pym on 0438 684 689