Announcement posted by Impressions Marketing Communications 25 Oct 2016
Berry Delicious Smoothie
Ingredients
1 x 50g serve Wholey Foods Breakfast Smoothie Vanilla (avail at Woolies)
250ml milk
1 handful of mixed frozen berries
Directions
Combine in blender and enjoy!
Images available via the dropbox link below
Ingredients:
1 x 50g serve Wholey Foods Breakfast Smoothie Cocoa
250ml almond milk
1 frozen banana
Crushed almonds
Directions
Combine in blender
Garnish with crushed almonds and enjoy!
Green Goddess Smoothie
Ingredients
1 x 50g serve Wholey Foods Breakfast Smoothie Vanilla
250ml coconut water
1 handful of frozen mango
2 handfuls spinach
Desiccated coconut to serve
Directions
Combine in blender
Garnish with desiccated coconut and enjoy!
Spiced Chai SmoothieIngredients
1 x 50g serve Wholey Foods Breakfast Smoothie Vanilla
250ml rice, soy or almond
1 frozen banana
¼ teaspoon ground cinnamon
¼ teaspoon ground ginger
⅛ teaspoon ground cardamom
⅛ teaspoon ground cloves
Directions
Combine in blender and enjoy!
Wholey Foods Guilt Free Snack Bars
Ingredients:
330g Almonds
25 Dates
1tsp Vanilla Extract
1/2tsp cinnamon
Pinch sea salt
1 Orange – juice and zest
100g Wholey Foods Cocoa blend
Shredded coconut
Directions:
1. Put the Wholey Foods blend, almonds, cinnamon and a small amount of orange zest into a food processor. Process until the mixture is “crumbly”.
2. Add dates and vanilla extract, then process again until the mixture begins to bind together.
3. Add the juice of 1/2 the orange if the mixture needs some extra moisture to bind together.
4. Pour the mixture into a small deep baking tray, push to the edges and flatten to your desired thickness.
5. Refrigerate for 1 hour
6. Cut the slab into 16 equally sized rectangles and garnish with coconut
About the recipe designer and founder of Wholey Foods Breakfast Smoothie…..Natasha Cromer – passionate about breakfast!
Lives in Maroubra, in Sydney’s Eastern Suburbs.
Wholey Foods is a new brand , with my first product, Wholey Foods Breakfast Smoothies, launching into Woolworths stores in March this year. Wholey Foods Breakfast Smoothie blends will turnover more than a million dollars in retail sales in its first year.
Traditionally, breakfast cereal manufacturers have created food products based on a model of low cost ingredients and then invested in very good marketing. These days, people are trying incredibly hard to make healthier choices. They are trying to be informed, reading labels and they want quality ingredients for themselves and their families. I’ve invested a great deal in ensuring my Breakfast Smoothie blends are made from only all natural, high quality and recognisable ingredients, without added sugar, preservatives or other cheap additives. I want people to know that when they look at the Wholey Foods label, they can trust the ingredients they are made with.
People are especially concerned about sugar at the moment. The government, in line with governments internationally are considering a sugar tax. People are changing what they buy based on sugar content. Wholey Foods Breakfast Smoothies have absolutely no sugar added – not a common occurrence in the supermarket breakfast cereal aisle!
Like most mums, I want to make the best choices I can for myself and for my kids. But life is busy! Wholey Foods Breakfast Smoothies were created with these challenges in mind. Quick to prepare, easy to tailor to your own and your kid’s tastes and full of only good stuff so you can head out into your day knowing you’ve made a positive health choice for yourself and your family.
NEWS RELEASE
WHOLEY FOODS® INTRODUCES A DELICIOUS
NEW ADDITION TO THE HEALTHY BREAKFAST SCENE
Oct 2016: Wholey Foods® is excited to introduce its new Breakfast Smoothie range, featuring delicious smoothie blends, specifically created for breakfast.
The welcome additions to the healthy breakfast scene tap into the biggest nutrition trends, providing consumers with a natural, low sugar, high protein wholefoods option in an easy-to-prepare smoothie format.
"Wholey Foods was born out of a passion for nourishing our family of five a little better, in ways that support our hectic lives," says Natasha Cromer, Founder of Wholey Foods. "The Breakfast Smoothie,our first creation, fulfils the need for an exciting and convenient breakfast format with recognisable ingredients and more nutritional benefits."
Wholey Foods Breakfast Smoothies are a blend of the best natural breakfast ingredients, including finely ground oats, nuts and seeds and NZ grass-fed whey protein. With no added sugar, nothing artificialand definitely no boring taste, they provide 45% of daily protein needs when served with 250 ml of dairy milk.
"Today, many people are actively reducing their sugar consumption and increasing their protein intake as part their everyday wellness plan," continues Natasha Cromer. "With no cooking and minimal
preparation, the Breakfast Smoothies provide easy hidden health for rushed mornings. They help keep you full, manage cravings and replenish energy, making them highly appealing to both young and old."
Available in cocoa and vanilla natural flavours, Wholey Foods Breakfast Smoothies taste delicious when blended or shaken with your preferred milk and fruit of choice. The blends can also be usedas a foundation for smoothie recipes or as an ingredient for tasty foods, including protein balls, ice blocks and ice cream.
Wholey Foods Breakfast Smoothies (RRP $15.95) are available in the breakfast aisles of select Woolworths stores nationally.
Images - https://www.dropbox.com/sh/9j0rf639zaxzmts/AACXB0x9quvRzy2I7ntTbbYIa?dl=0
Samples available on request.
Interesting stats on the breakfast scene below for those who are hungry for them.
For media inquiries, additional imagery or interviews with Natasha Cromer, Founder of Wholey Foods, please contact:
Tracey Leitch – impressions pr
T: 0415 290 023
E: tracey@impressionsmc.com.au
Breakfast Habits are Changing – Consumers opting for liquid breakfast
Australia:
Breakfast Habits are Changing – Consumers opting for nutritional drinks
America:
The protein market is in growth
The Australian Sports Nutrition market is valued at A$805M (2014, CAGR +14% from 2009-14) (Includes products used by professional athletes, amateur athletes and consumers interested in active nutrition, physical fitness and weight managements. Includes protein bars, powders and ready to drink beverages.)
The Australian and New Zealand Sports Nutrition market is the world’s second largest market (after the USA) with the the highest per capita consumption.
The Australian Protein Powders segment is valued at A$389M (2014, CAGR +13% from 2009-14). These products have historically been sold via specialist health and sport nutrition retailers and online.
Source: Euromonitor International, Sports Nutrition in Australia report, June 2015
Kids: Good breakfast equals higher academic performance
http://www.cardiff.ac.uk/news/view/162112-good-breakfast,-good-grades
http://thatsugarfilm.com/blog/2015/11/18/healthy-breakfasts-healthy-pupils/
Whey Protein: Research on the benefits of whey protein at breakfast
Sugar: Australians are eating too much sugar
http://sydney.edu.au/news-opinion/news/2016/03/21/sugar-sweetened-aussies.html
Sugar: Australians are trying to reduce sugar, including at breakfast