BeaconMi, real time proximity based mobile application offering consumer perks, first of its kind in Singapore

BeaconMi is a promotional and informative lifestyle application. That in itself is nothing new. Its distinction however, lies in the technology that it will be leveraging on - iBeacon using Bluetooth Low Energy (BLE), a proven technology that has already taken flight in various forms across cosmopolitan cities such as New York and London. BLE as clearly implied, uses a fraction of battery life. The iBeacon was thus built to make the most out of this widely available resource, a resource that is fast making a comeback with the likes of Apple and Google. They are all integrating their latest product offerings with BLE. Not a coincidence evidently.

Creating an Engaging Solution for Our Lifestyle

“The retail landscape has changed drastically with the success of e-commerce. We have more vacant retail spaces than ever. Consumers have more options and have become savvier than before. They have become bored with the lack of innovation in traditional retail. However, physical showrooms, with tactile experiences are still attractive to the consumer if it is worth their time being physically there,” explains BeaconMi Founder, Mr Leon Low. “How do we bring the online experience to our offline world?  Traditional brick and mortar retailers need fresh solutions to thrive; consumers need to be provided more value. ”

One of the modes of delivering the discounts and promotions is through BeaconMi’s notification alert on the lock screen of users when they are within walking distance of the stores.  There will be no need for them to open the application itself on their mobile phones. Within a BeaconMi enabled store, users can turn on their apps to discover further discounts, recommendations or stories about the merchandise or space.  These “bonuses” do not appear on the app till users are at the premises. Think of the highly engaging PokemonGo game, where the creatures appear only when a player is at specific locations. BeaconMi embraces the same concept of “bringing the audience to the theatre”, giving them not simply value in the discounts that they receive but the thrill of in-store engagement. BeaconMi’s partnering merchants have been encouraged to get creative and co-create with one another to come up with fun surprises for users. One store may actually hold “Easter eggs” for another. All discounts and promotions are exclusive only to BeaconMi users. BeaconMi will be made free for all to download. No subscription fees and no payment gateway had been built into the app.

www.beaconmi.com

      Featured in Money Week (Channel 8) on (19 October 2016) as an up and coming retail solution. 

      http://www.channel8news.sg/news8/ca/moneyweek/episodes/20161018-mw-wbex-app/3215616.html