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Regional Australia Bank takes on the Challenge

Announcement posted by Regional Australia Bank 31 Oct 2016

In the latest of a series of community partnership deals, Regional Australia Bank is throwing its support behind the Inverell Toughen Up Challenge with a three-year naming rights sponsorship. 
 
Alex Ribeiro, Inverell Branch Manager, Regional Australia Bank said: “partnering with the Inverell Toughen Up Challenge was a perfect fit for the Bank.  It is an excellent event that puts value back into the community.  It also draws a lot of people to the area from the surrounding region, which is great for the local Inverell economy and ultimately supports the Bank’s commitment to regional prosperity.” 
 
The Challenge which involves teams of four people completing a 9km square course throughout the Inverell CBD, sees people of ages from eight to eighty take part and has grown exponentially over the last five years. 
 
“When we first started out, we never envisaged the event would become so popular,” said Lynn Lennon, Inverell Toughen Up Committee Member.
 
“Naturally, we sought out a like-minded organisation to partner with to support this growth and it made sense to approach Regional Australia Bank.  We operate under the same ethos, with proceeds of the event going back into ‘bricks and mortar’ within the community in the same way the Bank puts 5% of its profits back into the community."
 
On top of that Lynn says the Bank has been a great supporter of the event over the years and is already so involved in the community “they are just awesome” she added.   
 
The Challenge has both competitive and non-competitive divisions and has been designed with inclusion in mind so that people of all fitness and skill levels can participate.   Lynn says it doesn’t matter if you’re not good at sports because there’s puzzles, swimming, tyre flipping – the works.  It can be done by anyone. 
 
That’s the other thing that got the Banks attention explains Alex.  “It is family orientated so both kids and adults alike can take part, in fact, my kids have done it twice now and it’s tons of fun.”
 
The 2017 Regional Australia Bank Inverell Toughen Up Challenge takes place on Friday 10th March 2017 for the Juniors, with the main event on Saturday 11th March 2017 for the Adults.  Registrations are now open and can be found at http://inverelltoughenup.net/
 
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Contact: Sara Crowe, C7EVEN Communications, 02 6766 4513 / 0438 197 559
 
Editor’s Note: It is requested that Regional Australia Bank is not shortened to an acronym and always referred to in full as Regional Australia Bank.