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Brother Introduces a New Exclusive Series that Unlocks the Creative Potential of the Growing ‘Hobby Sewer’ Community

Announcement posted by Gap Marketing and Management 02 Nov 2016

The new FS Free Your Style range by Brother will be exclusively sold in all Spotlight stores across Australia from 1st November 2016


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Sydney, Australia – 1 November 2016 – Brother Australia and Spotlight are proud to announce another exclusive range release with the new ‘Free Your Style’ FS series of Brother sewing machines arriving into Spotlight stores next month.

Developed to cater to the beginner and intermediate sewing enthusiast in response to a growing interest for creative based lifestyle pursuits, the FS Free Your Style series offers a broad spectrum of design features, superior ease of use and greater user control than what has previously been available in this price category.

“We wanted to offer a new series at a reasonable value that can stimulate skill growth and experimentation and with outlets all across the nation, Spotlight were the ideal partner to work with to bring this exciting new range to market,” stated Sherene Grace, Marketing Manager, Home Sewing Machines at Brother International Australia.

Commenting on the release, Brendon How, Business Development Manager at Spotlight elaborated on the long term partnership between Brother and Spotlight, ‘Two years ago Spotlight Australia launched another exclusive range with Brother with the Simplicity by Brother range, a series of machines with a genuine Simplicity pattern included in the box to get users started right away. The success of the Simplicity by Brother range since its introduction, along with Brother’s continued reputation in the marketplace for sewing expertise and technology innovation, was a critical decider for this second exclusive range roll out.  All of us at Spotlight are very excited to have secured the FS series as an exclusive offering to Spotlight customers.”

The new line-up of Free Your Style machines includes three models: FS50, FS70 and FS101. The design features on the machines step up as you go through the range with the FS50 offering 50 inbuilt stitches and 5 one step button hole styles, 70 inbuilt stitches and 7 one step buttonhole styles included in the FS70 and the FS101 boasting a range of 100 inbuilt stitches, 8 one step button hole styles plus 55 character stitches. All three models in the range deliver a fast sewing speed of 850 stitches per minute along with a range of quick start and go features from a built-in needle threader and quick set bobbin, LCD display for easy reference and, on the FS70 and FS101, a 7 point feed system for smooth feeding action and superior stitch quality on a variety of fabrics from sheer silk to denim.
 
The new FS Free Your Style range by Brother will be exclusively sold in all Spotlight stores across Australia from 1st November 2016. To find out more of the great features that this range has to offer visit www.brother.com.au or your closest Spotlight store.

Range Overview

 

     FS50
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•    50 built-in stitches
•    5 one step auto buttonhole
•    Built-in needle threader
•    Quick set bobbin
•    F.A.S.T bobbin winding system
•    Stitch width & length control
•    Speed controller
•    Bright LED light

       FS70

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•    70 built-in stitches
•    7 one step auto buttonhole
•    Built-in needle threader
•    Quick set bobbin
•    F.A.S.T bobbin winding system
•    Stitch width & length control
•    Speed controller
•    Bright LED light
•    7 Point Feed System

      FS101

2026101.jpg

•    100 built-in stitches
•    8 one step auto buttonhole
•    Built-in needle threader
•    Quick set bobbin
•    F.A.S.T bobbin winding system
•    Stitch width & length control
•    Speed controller
•    Bright LED light
•    7 Point Feed System


Pricing and Availability
Vendor: Brother International Australia
Australia Distributor: Exclusive to Spotlight
Warranty: 3 years return to base (RTB)
Website: www.brother.com.au
Available: Now
Pricing (RRP):   FS50- $499
                         FS70 - $549
                         FS101 - $599

About Brother International (Aust) Pty Ltd
With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.

Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and State offices located in Brisbane and Melbourne.

About Spotlight
Spotlight is a family owned and operated Australian business with stores throughout Australia, New Zealand and Asia. Spotlight’s founders learned about fabrics by working at their family stall at Melbourne’s Queen Victoria Market in the early 1970’s. Their strong drive and business acumen led them to opening their first Spotlight store in Malvern in 1973. Today, Spotlight is acknowledged as one of Australia’s largest retailers of sewing, craft and homeware supplies with over 100 stores across Australia.

Brother Earth
Brother Earth is Brother’s commitment to play a part in building a society with better sustainable development. By clicking on the Brother Earth site you can determine how funds are allocated and play a part in contributing to a variety of global environmental protection activities. Visit www.brotherearth.com