MORE AWARDS NOMINATIONS FOR HAIR EXPO: THE EVENT IS UP FOR TWO AWARDS IN 2016 EEAA AWARDS FOR EXCELLENCE

Tuesday 1 November 2016, Sydney: Hair Expo Australia has been announced in two finalist categories in the 2016 Exhibition & Event Association of Australasia (EEAA) Awards for Excellence. These additional nominations come in on top of Hair Expo’s win of the “Best Exhibition 2016” trophy at the Australian Event Awards in September.

The new nominations are for the awards of Best Trade Show under 10,000M² and for Most Outstanding Marketing Campaign. They acknowledge the event’s standout concept and execution as the “Festival of Hair”, servicing a passionate professional audience.

“We are very honoured of the recognition Hair Expo is receiving by the event industry this year. Creating an awesome experience for our community is a challenge we love, and there’s nothing better than the buzz on the weekend to know that it’s all worth it, that you want to give your best again next year for this incomparable world that is hairdressing.” says Julia Erben, Event Director. “We thank Melbourne for the enthusiastic welcome, and the hairdressing industry for their relentless willingness to contribute to their show – it’s their generous involvement that pushes us to turn every stone, and this has made 2016 so special.”

The EEAA is the foremost association for the exhibition and event industry in Australia and New Zealand, and represents all aspects of the exhibition and event industry. The EEAA Awards for Excellence have been running for more than 10 years, with category criteria assessed by a panel of 32 independent judges.

Nominations entries in the 2016 awards increased by nearly 20 per cent from 2015. Despite this increased competition across the awards categories, Hair Expo Australia’s two nominations attest to its position as a leader in the Australian events industry and as the premier hair and beauty event in Australasia.

The 2016 event hosted in Melbourne was among Hair Expo Australia’s most successful ever, with a 37 per cent increase in visitor numbers and a 35 per cent increase in exhibitors from the previous year. The trade floor at Hair Expo Australia 2016 covered 7500m2 with exhibitors comprising a who’s who of the Australian professional hair industry, including Schwarzkopf Professional, Wella Professionals, Goldwell, Ozdare, American Crew, Haircare Australia, Napoleon Perdis, BaByliss, ghd and many more.

The EEAA Awards for Excellence winners will be announced at a gala dinner on Wednesday 30 November at Sydney’s International Convention Centre (ICC), Darling Harbour, which will also be the new venue for Hair Expo Australia in June 2017.

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