P.S. Let’s make it virtual - says Frost*collective for Coronation’s 8 Phillip Street world class development
Announcement posted by Frost*Collective 15 Nov 2016
| 15 November, 2016, Sydney: Frost*collective today launches its ‘PS, I Love You’ campaign for Coronation’s 8 Phillip Street, a highly anticipated, mixed-use development in Parramatta’s CBD, designed by Woods Bagot. Key to the campaign is an immersive virtual reality experience created by NestVR (part of Frost*collective), offering interested visitors and buyers the opportunity to experience the building’s ‘Studio 54’ rooftop bar. The exceptionally broad scope of work delivered by Frost*collective for the ‘PS. I Love You’ campaign has involved naming, identity, branding, signage, website and sales book. The premium display suite features a three-bedroom apartment with ensuite, main bathroom, powder room, laundry, kitchen and dining room complete with a balcony overlooking greater Sydney – all built to scale. “This has been an extremely exciting project for us to be involved in by virtue of its scope but probably most importantly, because we’ve been able to deliver on the immersive VR component,” said Vince Frost, CEO, Frost*collective. “The campaign idea itself – ‘PS. I Love You’ is all about bringing the consumer to the heart of the project. The campaign idea is strengthened by the immersive VR experience, making this an even more powerful campaign.” This is a technology that allows you to walk around, enter and engage with spaces, pick up objects, peer over a high balcony and adjust your height to experience a range of spatial perspectives. This is contrasted by the common, 360-degree tours which offers augmented reality experiences, falling short of the true immersive, virtual reality experience. Frost added, “8 Phillip’s Street’s immersive VR is a high-impact customer engagement tool that we will see more of in the industry, replacing the 360-degree augmented reality tours with which we’re familiar. Immersive VR is becoming integral to the sales process.” Joe (Joseph) Nahas, Managing Director, Coronation Property said, “This is our third significant project that we’ve worked on with the Frost*collective team, and once again, we’re extremely happy with the results. The level of creativity and the range of brand executions the agency has delivered for 8 Phillip Street is outstanding and consistent with our position as a progressive brand in the property sector.” Coronation wanted to communicate the shift in perception that apartment living is no longer a downgrade from the Australian dream but a lifestyle choice offering a raft of lifestyle and social opportunities. This is reflected in 8 Phillip Street’s design to offer 300 contemporary residences with studio, one, two and three-bedroom layouts plus penthouses on offer. The 55 story building will also include 14 levels of designer QT Hotel accommodation below 35 levels of apartments. Hotel amenities planned are a signature QT bar and grill restaurant open to the public, Spa Q, a ballroom and an alfresco infinity pool on the 18tth floor.
Frost*collective has worked with Coronation on a number of large developments including the master planned community ‘The Paper Mill’ on Georges River in Liverpool. This involved full scope marketing campaigns for ‘The Paper Mill’ and ‘The Bindery’ apartment buildings. The prestigious Urban Development Institute of Australia’s Meriton Excellence in Marketing Award 2016 was awarded to Frost*collective and Coronation in August this year for ‘The Paper Mill’ project. |
| Credits
Executive Creative Director, Frost*collective: Vince Frost Digital Producer, Nest: Nathalie Cano 3D Graphics Artist, NestVR: Mark Peel 3D Graphics Artist, NestVR: Tim Grant |