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moodmessaging announces company name change to IamEmo

Announcement posted by IamEmo Pty Limited 19 Jan 2005

moodmessaging pty ltd, a leading supplier of animated greetings to content aggregators, telecommunication carriers and handset manufacturers worldwide, today announced that it has officially changed its company name to IamEmo Pty Limited, to reflect and strengthen the brand positioning of the company going forward.
The name change reflects our Company's core focus on supplying the IamEmo branded animated greetings to content aggregators, telecommunication carriers and handset manufacturers on a global scale, stated Kevin Brough, CEO of IamEmo Pty Limited.
The name change is not simply cosmetic. In the new year, the Company will be updating its website, providing consumers with access to IamEmo branded mobile phone merchandise including phone jewellery and other phone accessories which compliment the current IamEmo animated greetings offering. The name change appropriately reflects our focus of building a truly global brand.
Mr. Brough continued, Our updated website will allow our stakeholders to be continuously updated and informed on the Company's progress and business initiatives and activities.
The companys new contact details are as follows:
IamEmo Pty Limited
Suite 805, 6A Glen Street
Milsons Point, NSW 2061
Sydney, Australia
Phone: +612 9492 7622
Fax: +612 9492 7628
Email: info@iamemo.com
Web: www.iamemo.com
About IamEmo Pty Limited
IamEmo Pty Limited is a supplier of animated greetings to content aggregators, telecommunication carriers and handset manufacturers worldwide. IamEmo have developed animated greetings featuring Emo, a Chameleon, which consumers can download onto their mobile phones and send as part of a text message to their friends, families and colleagues. The animations featuring Emo use colour, facial expressions and body language to illustrate one of eight human emotions in a number of different guises. Emo adds emotional context to ordinary text messages, transforming messaging from plain black-and-white text to a colourful, engaging and meaningful exchange. IamEmo was incorporated in Sydney, Australia in 2003 as a joint venture between international equity partners Carter Holt Harvey (based in Auckland, New Zealand), Fahrenheit 212 (a subsidiary of Saatchi & Saatchi based in New York, USA) and Macquarie Bank Limited (based in Sydney, Australia). Emo, IamEmo and moodmessaging are trademarks of IamEmo Pty Limited. IamEmo is a member of the Australian Interactive Media Industry Association (AIMIA). For more information, please visit www.iamemo.com
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