Match Media to make Sydney feel the earth move
Announcement posted by Joy Clark & Associates 28 Nov 2016
Match Media announces today the agency has been appointed by Michael Cassel Group to launch their newest production, Beautiful: The Carole King Musical. The account, billing $3million, will include media strategy, planning and buying across all channels, plus social and analytics.
The Michael Cassel Group is a live entertainment company formed to produce, create and present the world’s greatest musical and theatrical productions, live entertainment experiences, marquee events and concert attractions. Current productions include Kinky Boots, Les Misérables, Singin’ In The Rain, Beautiful: The Carole King Musical and the forthcoming concert tour with Lea Salonga.
The smash-hit musical will premiere in Sydney in September 2017 at the Sydney Lyric Theatre. Beautiful is the true story of the legendary singer’s journey from schoolgirl to international superstar and features a book by Tony® and Academy® Award-nominee Douglas McGrath, direction by Marc Bruni, choreography by Josh Prince and a stunning array of beloved songs written by Gerry Goffin/Carole King and Barry Mann/Cynthia Weil. The Broadway production won two Tony® Awards and the 2015 Grammy® Award for Best Musical Theatre Album.
Julie Ott, Head of Marketing at Michael Cassel Group, said : “Match have been our media partner on Kinky Boots for over a year now and we have a strong partnership that is grounded in the perfect mix of creativity and ROI generation. When we were looking for a media partner for Beautiful it made sense to extend this relationship with Match and continue our successful relationship.”
Zara Cobb, Head of Planning & Knowledge at Match Media added, “We have worked with the Michael Cassel Group for two years on both Les Miserables (Digital) and Kinky Boots and we couldn’t be more thrilled to be working with them now on Beautiful; the Carole King Musical. We are excited about bringing this Award-winning show to life in Sydney.”
For further information contact:
Joy Clark
Joy Clark & Associates
Public Relations
Ph: 0415 266 228
About Match Media
In June 2015 Match was acquired by Publicis Groupe to become part of the Blue 449 network, a new global network comprised of like-minded entrepreneurs embracing technology and data to deliver growth for clients. Match is a multi-award winning agency, globally recognised by the Warc 100 as the 19th best media agency in the world. Match is also ranked 17th in the Best Places to Work Survey Asia for small to mid-sized companies. Founded in 2003 Match bills in excess of $200Million and has a staff of over 100. Match specialises in media strategy and buying, digital planning and buying, search, social and analytics and are experts in unjumbling today’s complex media landscape. Match Mission is to simply help clients grow by creating work that works. Further information on Match Media can be found at www.matchmedia.com.au
About Michael Cassel Group
The Michael Cassel Group is a live entertainment company formed to produce, create and present the world’s greatest musical and theatrical productions, live entertainment experiences, marquee events and concert attractions.
Lead by Michael Cassel, the company exclusively represents theatre producer Cameron Mackintosh and his productions in Australia.
Current productions include Kinky Boots, Les Misérables and Singin’ In The Rain and the forthcoming Australian production of Beautiful: The Carole King Musical.