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Vodafone prepares network ahead of holiday season

Announcement posted by Vodafone Australia 23 Dec 2016

Temporary network sites rolled out to busy hot spots
23 December, 2016: Vodafone is gearing up its network for a busy Christmas and New Year’s, deploying temporary sites known as cell-on-wheels (COWS) technology at numerous locations across the country to help customers stay connected.
Vodafone predicts this Christmas and New Year’s:
  • International calls will increase by 100 per cent on Christmas Day – double than normal daily volumes;
  • Data usage will jump by 30 per cent; and
  • SMS activity will more than double from 1.5 million per hour to around 3.5 million after midnight between New Year’s Eve and the early morning on New Year’s Day.
  • Vodafone will handle more than 130,000 texts per hour on Christmas Day
 Vodafone’s temporary ‘red zone’ sites will be rolled out to special event zones nationally where Vodafone predicts there will be huge spikes in voice and data traffic.
 
Vodafone Head of Network Performance Yago Lopez said Vodafone’s preparations is part of the company’s efforts to optimise its network, so that millions of texts and calls can be made during this holiday period, particularly on Christmas and New Year’s Day.
 
“Our customers rely on us, especially during the holiday period. We handled about three million texts last New Year’s Eve, and we have forecasted even more this year as Australians increasingly are choosing to be with Vodafone,” said Mr Lopez.
 
“We expect our network will handle around 130,000 texts per hour on average on Christmas Day.”
The COWS will be rolled out to special event zones nationally where Vodafone predicts there will be huge spikes in voice and data traffic.
 
‘Red zone’ sites include Sydney Harbour foreshore where an estimated one million people will gather to ring in the New Year; Byron Bay’s Falls Festival; all major shopping centres during Boxing Day sales; and popular holiday destinations such as Byron Bay, Bondi Beach, and Whitsunday Islands.
 
Mr Lopez added the COWS are being placed in hotspots where there will be large numbers of people using smartphones in dense areas.
 
“We will have hundreds of engineers around the country live-monitoring our network performance to ensure peak traffic is managed efficiently,” he said.
 
“These temporary sites will allow us to continue to deliver coverage and performance to our customers – even during this busy holiday period.
 
“The recent CommsDay P3 Mobile Benchmark results named Vodafone as having the best aggregate voice and data performance in all of Australia’s major cities, and we plan to continue to live up to our reputation.”
 
-Ends-
Notes to editor
 
Electronic Press Kit
Footage overview
* Spokesperson: Yago Lopez, Head of Network Performance at Vodafone, explains how Vodafone is preparing its network for the holidays.
* Drone footage of the construction of Vodafone's two temporary network sites at Lady Macquarie's Chair and Dawes Point, Sydney
* Vision of temporary network equipment
* Vision of construction of temporary ‘red zones’
* Vision of consumers celebrating New Year's Eve and using smartphones
* Vision of Sydney Harbour and the bridge and Opera House
To access footage, please click here: https://vimeo.com/196781196
To view the media release in full, click here: http://www.vodafone.com.au/media/network-holiday-season