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Hisense Solidifies Brand Momentum and Technology Leadership at CES 2017

New lineup of smart technologies and display innovations are aimed at bringing consumers together in the family room

Hisense, the multinational consumer technology manufacturer and one of the largest television brands in the world, took the stage at CES 2017 today, championing the company’s continued momentum globally. Looking ahead to 2017, Hisense is committed to aggressively expanding its presence and prominence as a technology company with new product lines across TV and appliances, expanded sales channels, and major endorsements from industry-leading partners.


Enthusiasm for the Hisense brand has led to the expansion of the TV portfolio beyond the small screen category, bringing its positively reviewed picture quality to screens as large as 100 inches.


“Australian consumers have embraced the Hisense brand in both televisions and appliances, and we are focused on developing products that consumers love,” said Andre Iannuzzi, Head of Marketing of Hisense Australia. “In 2017 we’re looking to increase our premium consumer offering  to bring the best experiences for Australian consumers.”


Smart Technology Advancements

At its core, Hisense is a technology company innovating across a variety of industries with the goal of making a meaningful impact on the world. The company’s innovations include traffic control systems, smart and safe city management technology, medical processing and display technology, optical switching devices that help power the Internet and more.


With forty-seven years of experience in display equipment research and development as well as production, Hisense has mastered multiple advanced image reality treatment technologies that are saving lives around the world. Hisense has leveraged the company’s expertise in display technology to establish a suite of cutting-edge medical solutions – surgical, operating room, endoscopic and consultation displays, as well as mobile nursing and computer assisted surgical systems – which will be showcased for the first time at CES this year.


TV Display Innovation

Hisense is also demonstrating advanced picture capabilities with the unveiling of its 8K Ultra HD Premium ULED® Smart TV. Measuring 98 inches diagonally, the features forward-looking 8K ULED® technology, Emmy® award winning sound quality and stunning picture performance that rivals OLED technology.


Hisense has a long history as a leader in TV display technology and is driving the future of home theatre in the US with a state-of-the-art true 4K Laser Cast TV. The short-throw projector is HDR compatible and features a UHD upscaler, displaying a stunning 4K picture measuring 100 inches diagonally.


Awarded 20 patents, Hisense’s ULED® technology is up to three times brighter than OLED, with better dynamic range and perception of black and white. The technology enhances color, contrast, black level, brightness and smooth motion with a combination of advanced hardware and software. Hisense will release a new generation of ULED® technology in 2017. 


Content and Consumer-First Offerings

Hisense recognises that without easy access to content, picture quality is irrelevant. The newly redesigned Hisense Smart TV platform offers quick and easy one-touch access to all of the content consumers want, including a full web browser for Hisense brand 4K televisions. Hisense TVs have helped the streaming content explosion to the tune of 20 million hours of streaming content per day worldwide.


For Australia in 2017, the Hisense Smart TV platform will continue to include leading apps such as Netflix and YouTube – which can be accessed with the touch of a button on the newly designed remote. In addition, Hisense Smart TV users can experience Stan and other content from apps through the Opera TV Store that encompass movies and TV shows, music, gaming, lifestyle, fashion, news and international content.


Additionally, Hisense is providing multiple built-in OTT options for consumers who prefer to cut the cord. The new platform will feature services from TikiLive, Pluto and Xumo. 


For seamless access to 4K content, Hisense has developed 4K Now, a content gallery for 4K movies, trending videos and streaming providers, offering viewers the opportunity to experience the most beautiful content.


Hisense Roku TV

Hisense is also building on the success of the H4 series by introducing a new lineup of 4K Hisense Roku TVs in the U.S. The new lineup features two series – the R6 and the R8 series with Dolby Vision. These TVs run the Roku® operating system and feature a simple home screen with icons for entertainment favorites.


Sound That Compliments Premium Screens

Hisense will be introducing soundbars in the U.S. for the first time this year. Designed to complement Hisense’s premium picture quality, the full optical/coaxical soundbar lineup features Bluetooth, USB playback, HDMI ARC, as well as Dolby Support on select models.


Supporting a Mobile World

Also on display will be Hisense’s mobile technologies that are gaining market share globally. At CES, Hisense will feature three unique smartphones – the A2 with a dual screen, C30 with shatterproof capabilities and E76 with advanced security technologies – as well as the E9, a high-end tablet. 


A New Generation of Home Appliances

Already an award-winning market leader in refrigeration in Australia, Hisense is now set to grow its market share in the cooling category in North America with the expected launch of 15 new air products this year – including two cloud-based smart offerings. 


Available in an array of size options, the new line features Portable Air Conditioners from 14K through 8K BTU as well as Dehumidifiers from 100, 70, 50 and 35 pints. Hisense Portable Air conditioners feature an innovative I-FEEL temperature sensor designed for maximum comfort. Built into the remote control, I-FEEL can sense the surrounding temperature and seamlessly connect to the unit. An ultra-quiet compressor and cross-flow centrifugal fan design are also new for 2017, providing strong and quiet airflow.


Partnering with Fan Favourites

Building on the popularity of Hisense TVs among the gaming community, the company has entered into a strategic partnership with one of the most storied esports teams in the world. Starting this year, Hisense will become the “Official TV” of Evil Geniuses, a premiere professional gaming team with a worldwide following. With an audience that is expected to exceed 427 million globally by 2019 according to Newzoo, the future of esports is bright.


Locally, Hisense is committed to premium sports sponsorships with Formula One Red Bull Racing team and the upcoming Formula One Grand Prix in March 2017, the prestigious Australian Open Series, National Basketball League (NBL) and Melbourne’s Hisense Arena


Hisense’s technology will be on display at booth #10039 at the Las Vegas Convention Center during CES 2017. For more information on Hisense Australia at CES 2017 , please visit this Web Link



Availability, pricing and specifications for Australia have yet to be determined. More information will be provided as it becomes available.