Summer sparkle: OtterBox announces new Crystal Edition
Announcement posted by Otter Products 20 Jan 2017
New Symmetry Series features Swarovski crystals, adding luxe to your new Apple iPhone 7/7 Plus
SYDNEY, Australia – 20 January 2017 – Who said smartphone cases can’t be tough and beautiful? OtterBox, makers of protective cases for smartphones, has announced the release of new cases with glittering Swarovski® crystals for Apple iPhone 7 and iPhone 7 Plus. Exclusive to the Asia Pacific region, Symmetry Series Crystal Edition is crafted with genuine Swarovski crystals fabric to offer exceptional brilliance.1
“The OtterBox Symmetry Series Crystal Edition is the perfect smartphone case for anyone looking for extra summer sparkle and glamour for their must-have accessory,” said Rob Kovacs, OtterBox Vice President Business Development – APAC. “This premium case adds a touch of luxe to the iPhone 7 and iPhone 7 Plus, while staying true to providing our customers with the ultimate in style and protection.”
Packing as much protection as it does shimmer and sparkle, Symmetry Series Crystal Edition is custom-designed to provide superior dual-material protection against bumps, drops and shock. The case has OtterBox Certified Drop+ Protection. That means it has been put through 24+ tests and 238+ hours of rigorous testing, including a hand lotion and makeup resistance test, jeans pocket test and even a sweat test. In addition, the case features a pocket-friendly slim design – tough protection without the bulk. The new Symmetry Series Crystal Edition case also includes Alpha Glass – OtterBox’s ultra-thin fortified glass screen protector. Alpha Glass provides total touchscreen protection while preserving the iPhone screen’s natural beauty and responsiveness.
Symmetry Series Crystal Edition is available in three colours – Black Ombre Crystal, Blue Ombre Crystal and Fractal Crystal. Pricing for the iPhone 7 case is US$99.95 and US$109.95 for iPhone 7 Plus. The cases are available to order online at otterbox.com.
About OtterBox:
OtterBox boldly innovates and designs premium protective cases for smartphones and tablets. From its humble beginnings in a Fort Collins, Colo., garage, OtterBox has evolved its product lines to meet the needs of today's mobile consumer to become the No. 1 selling smartphone case in the U.S.2 From rugged to versatile to fashionable, OtterBox has a product for every lifestyle.
At the centre of every OtterBox innovation is a deeper goal to effect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox grows to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback.
For more information, visit www.otterbox.com.
Get connected with OtterBox:
OtterBox Australia Facebook: facebook.com/OtterBoxAustralia
OtterBox APAC YouTube: youtube.com/user/OtterBoxAPAC
OtterBox APAC Instagram: instagram.com/OtterBoxAsia
Note:
1 Symmetry Series is NOT protective against water. Will provide added protection against bumps, drops and shock.
2 Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 1/2012 – 7/2016.
©2017 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.
About Swarovski:
Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognised for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewellery, accessories, interior design, and lighting industries across the globe. Available in a myriad of colours, effects, shapes, and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard. Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish. They can be recognised by the ‘Crystals from Swarovski®’ Seal, which serves as a certificate of authenticity that identifies products made with genuine Swarovski crystals. A family-owned company for more than 100 years, with values rooted in integrity, respect, and excellence, Swarovski is noted as much for its ethics in business as for its contemporary artistry and innovative flair.
Media Contacts:
Amanda Conroy/Amy Rathbone
Espresso Communications for OtterBox
amanda@espressocomms.com.au / amy@espressocomms.com.au
+61 2 8016 2200
“The OtterBox Symmetry Series Crystal Edition is the perfect smartphone case for anyone looking for extra summer sparkle and glamour for their must-have accessory,” said Rob Kovacs, OtterBox Vice President Business Development – APAC. “This premium case adds a touch of luxe to the iPhone 7 and iPhone 7 Plus, while staying true to providing our customers with the ultimate in style and protection.”
Packing as much protection as it does shimmer and sparkle, Symmetry Series Crystal Edition is custom-designed to provide superior dual-material protection against bumps, drops and shock. The case has OtterBox Certified Drop+ Protection. That means it has been put through 24+ tests and 238+ hours of rigorous testing, including a hand lotion and makeup resistance test, jeans pocket test and even a sweat test. In addition, the case features a pocket-friendly slim design – tough protection without the bulk. The new Symmetry Series Crystal Edition case also includes Alpha Glass – OtterBox’s ultra-thin fortified glass screen protector. Alpha Glass provides total touchscreen protection while preserving the iPhone screen’s natural beauty and responsiveness.
Symmetry Series Crystal Edition is available in three colours – Black Ombre Crystal, Blue Ombre Crystal and Fractal Crystal. Pricing for the iPhone 7 case is US$99.95 and US$109.95 for iPhone 7 Plus. The cases are available to order online at otterbox.com.
About OtterBox:
OtterBox boldly innovates and designs premium protective cases for smartphones and tablets. From its humble beginnings in a Fort Collins, Colo., garage, OtterBox has evolved its product lines to meet the needs of today's mobile consumer to become the No. 1 selling smartphone case in the U.S.2 From rugged to versatile to fashionable, OtterBox has a product for every lifestyle.
At the centre of every OtterBox innovation is a deeper goal to effect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox grows to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback.
For more information, visit www.otterbox.com.
Get connected with OtterBox:
OtterBox Australia Facebook: facebook.com/OtterBoxAustralia
OtterBox APAC YouTube: youtube.com/user/OtterBoxAPAC
OtterBox APAC Instagram: instagram.com/OtterBoxAsia
Note:
1 Symmetry Series is NOT protective against water. Will provide added protection against bumps, drops and shock.
2 Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 1/2012 – 7/2016.
©2017 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.
About Swarovski:
Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognised for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewellery, accessories, interior design, and lighting industries across the globe. Available in a myriad of colours, effects, shapes, and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard. Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish. They can be recognised by the ‘Crystals from Swarovski®’ Seal, which serves as a certificate of authenticity that identifies products made with genuine Swarovski crystals. A family-owned company for more than 100 years, with values rooted in integrity, respect, and excellence, Swarovski is noted as much for its ethics in business as for its contemporary artistry and innovative flair.
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Media Contacts:
Amanda Conroy/Amy Rathbone
Espresso Communications for OtterBox
amanda@espressocomms.com.au / amy@espressocomms.com.au
+61 2 8016 2200