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The Faith Agency Boosts Retail Sales with Successful Marketing Campaigns

Announcement posted by The Faith Agency 13 Apr 2017

Brand campaigns need to stand out from the crowd during crucial trading period for retailers, such as Christmas and the broader festive season. For creative and brand marketing company The Faith Agency this means thinking outside the box.

Faith was recently appointed to work with the Homewares Group.  It was important for The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, that they are the destination of choice for quality cookware, homewares, appliances and great brands.

Faith utilised the traditional retail campaigns that covered television, radio, press and catalogues for their clients, to send a distinct message and broaden target audience. This was supported with extensive eDM programs and exclusive offers to ensure customers were engaged during a fiercely competitive period. The results were very strong with each of the brands significantly contributing to a growth in market share for the group.

Premium retail brand Minimax is a household name for quality homewares in the inner suburbs of Melbourne, with stores in Toorak, Kew and Brighton. Faith used the Christmas catalogues, POS and event materials to boost Minimax presence. Minimax believes in gaining customers for life by treating them with respect and genuinely caring for their purchasing decisions by providing superior product lines based on style, design, brand and uniqueness. Faith captured this ethos in their attractive Christmas cooking and entertaining catalogue.

Since 2003, Faith has enjoyed a close relationship with the Australian retail industry. It stands out from other agencies in having their own in-house media specialists who work collaboratively with the strategy and creative teams. With full access to a range of media research tools, including Roy Morgan data, Faith is able to influence buying decisions and this has been invaluable to clients.

Melbourne-based Faith is an advertising agency which covers brand strategy, design, social media management and website design. Faith specialises in holistic consumer strategies that ensure the ‘path to purchase’ – from television and digital, through to LAM, CRM and merchandising. – are all complemented in a highly integrated manner. Faith’s retail clients also include Thrifty-Link Hardware, Homyped, Prahran Market, Continental Tyres and City Jeep.  

The Faith team can be contacted on the phone by calling +61 3 8646 0100 or sending an email to info@thefaithagency.com.au

To find out more about Faith: http://www.thefaithagency.com.au/