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Digital innovation transforming tyre industry by putting power back in the hands of the customer

Supercheap Auto and Tyroola to launch new retail concept, providing customers with greater transparency of choice and significant savings when purchasing tyres online

BRISBANE, AUSTRALIA (MARCH 1, 2017): Australasias leading automotive retailer, Supercheap Auto, and rapidly growing online tyre specialist, Tyroola, today announced a new strategic partnership. The partnership combines Supercheap Autos brand heritage, extensive national store footprint and strong levels of engagement with its many passionate customers across Australia with Tyroolas extremely convenient online platform with access to a massive tyre range and 500 local fitting partners for a haggle-free shopping experience nation-wide. The new retail concept puts power back in the hands of consumers to get the right tyres for their car at the right price.

Automotive aftercare is estimated to be worth a massive $5 billion market in Australia, however, many customers dont know how much time, money and energy they can save by buying tyres online.

The new retail concept will be built on convenience, excellent customer service and a hassle-free experience for customers to not only purchase a wide range of budget, mid-range and premium tyres online, but also arrange local fitting throughout Australia. The site will provide customers with outstanding customer-centric service, recommendations and solutions based on their needs and transparent choice of products and pricing.

In an age where people are increasingly time-poor, market research shows most people waste significant amounts of time calling or driving to tyre shops to find the right tyre for their needs, only to have to haggle over the price or that the tyre doesnt even fit on their car. By putting customers in control of the transaction, this new retail concept aims to enable more informed decisions and increase post-purchase satisfaction by being able to feel confident they got a fair deal.

By purchasing online, customers can save up to 40 per cent off the recommended retail price and have their tyres fitted at any one of 500 local fitting partners or have a mobile fitter come directly to their own homes. Tyre guides and independent third-party reviews on fitting and tyre performance help customers select the best choice for them.

The partnership will be launched with a Supercheap Auto branded website that will be serviced by Tyroola, with plans for further expansions of this service in the future.

Chris Wilesmith, Managing Director Auto Retailing, Super Retail Group commented: Customers are asking for more convenience and we hope this will deliver an enhanced experience for them. After listening carefully to our customers needs, we are now entering a new era in the development of Do It For Me solutions. This is why we are working with Tyroola, a market leader in online tyres, to launch this new retail concept. Customers expect the best solutions for thier needs and a seamless experience, and thats what were committed to delivering.

Tyroola founder Zed Klingenberg added: For too long, Australians have been purchasing tyres without transparency about product characteristics and pricing, often leading to wrong purchases at inflated prices for their tyres and tyre fitment. We are striving to break this restraint of information by creating the best platform for tyres and fitting in the market. By partnering with Supercheap Auto, we are able to reach the market, create a seamless customer experience and pass on even more savings. This is set to have a transformative effect on the Australian tyre industry. 



Growing towards double digit million dollar sales, Tyroola is growing rapidly and disrupting the tyre market in Australia. Tyroola offers more than 50 tyres brands of budget, mid-range and premium tyres in stock. Customers can get their tyres fitted locally at one of their more than 500 fitting stations throughout Australia. With low prices and high level of attention to customer care, you can save up to 50% of Pirelli, Continental, Michelin tyres and more.


Supercheap Auto is Australasia’s leading automotive parts and accessories retailer, stocking a wide range of tools, accessories for the DIY home handyman, as well as products for travel, touring, outdoors, the garage and the shed. Since it was established in Brisbane in the early 1970’s, Supercheap Auto has since grown into a major specialist retailer with over 300 stores across Australia and New Zealand and more than 3,800 team members, and a strong online and digital presence. Supercheap Auto attributes its success and expansion to the emphasis placed on team members, stores and extensive product range.

Founded by Reg and Hazel Rowe in 1974 as a fledging automotive parts mail order business from the living room of their Brisbane home, Supercheap Auto is the founding business of ASX-listed Super Retail Group Ltd (ASX: SUL), which has grown to one of Australasia’s largest retailers. Proudly headquartered in Brisbane, our network extends to over 630 retail stores and almost 12,000 team members across Australia, New Zealand and China. We provide solutions and engaging experiences that inspire our customers to live their leisure passions. For more information, visit superretailgroup.com.