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Leading location-based social intelligence company hires former Cisco exec

Announcement posted by Local Measure 03 Mar 2017

Sydney, Australia – 3 March 2017: Local Measure, the leading location-based social intelligence platform, has hired Peter Hughes as VP Strategic Alliances.
 
Hughes fills a new position in the technology company, one that represents the level of maturity the company has reached as it looks to grow its strategic partnerships.
 
Local Measure’s CEO and Founder, Jonathan Barouch, commented, “Local Measure’s platform integrations have developed significantly in the last six months, making this the right time for the company to develop and capitalise on its partnership and channel strategy.”
 
“We’re delighted that Peter is bringing his deep experience in technology sales and channel management to the company. As Local Measure continues to focus on its global routes to market, having the right strategic practitioners in place is essential.”
 
Local Measure’s platform partners include Facebook, Instagram, Sina Weibo, and the Commonwealth Bank of Australia. Hughes will be tasked with managing all channel partners, developing the reseller relationships and building strategic alliances.
 
Hughes brings valuable experience from his 16 years at Cisco. His most recent role at Cisco was Global Director of Sales, where he managed a team across APJ, EMEAR and the US to establish new routes and channels to market for Cisco’s cloud software as a service (SaaS) collaboration product Cisco Spark. Previously Hughes led the APJ Collaboration team and prior to that the ANZ Collaboration team.
 
Hughes said, “The intersection of mobile, social and digital customer experience is now a boardroom discussion and Local Measure is uniquely positioned in its capabilities to help businesses develop customer engagement. I intend to continue to develop the existing alliances that Local Measure has, and to work with Jonathan and the team to create more opportunities at this junction between technology and customer engagement.”
 
Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time to resolve service issues, and acquire the rights to use user-generated content.
 
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About Local Measure
Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism and hospitality brands. The company merges local content, social media and mobile technology to provide customers with live access to operationalise customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
 
Read more about Local Measure’s integration with Cisco Spark and Cisco Meraki.