DOUBLECLICK INC. ANNOUNCES AGREEMENT TO ACQUIRE FALK ESOLUTIONS AG
Announcement posted by DoubleClick 22 Mar 2006
Acquisition will provide significant increase in local European service staff and offering; shared commitment to product innovation and customer service
DoubleClick Inc., a leading global provider of digital advertising technology and services for marketers, ad agencies and web publishers, today announced that it has agreed to acquire Falk eSolutions AG, a global provider of online advertising delivery and marketing management solutions, based in Germany. Clients of DoubleClick and Falk eSolutions will benefit from the combined management experience of both companies, the widespread local market presence in Europe, and DoubleClicks commitment to innovation in rich media, search and optimization the new drivers of digital advertising. The transaction is expected to close prior to March 31, 2006.
Upon the closing of the acquisition, Thomas Falk, CEO of Falk, will assume the role of President of DoubleClick EMEA and report to Ben Regensburger, President of DoubleClick International, along with Kaylie Smith who will continue to head up DoubleClick Asia Pacific.
By acquiring Falk, DoubleClick will add to its global presence and localisation capabilities with a global development team in St. Petersburg, Russia and additional European offices in Dsseldorf and Amsterdam. DoubleClick will then have sizeable engineering hubs in North America, Europe and Asia dedicated to developing innovative global products and services for local markets. This global presence will help to enhance local customer service, industry expertise and consulting coverage to benefit clients.
Falk is a natural fit with DoubleClick because of its mutual commitment to product innovation, reliability and local customer service.Combined with DoubleClicks seasoned industry experience, scalability, and global presence, together we will be able to offer clients a powerful, feature-richsolutionwhich can enable themto increase ROIon their digital advertising investments, said Ben Regensburger, President of DoubleClick International. For example, the acquisition will accelerate DoubleClicks strategy of delivering an industry-standard platform for engaging consumers across digital channels, and strengthen our ongoing investment in search, optimization and rich media.
DoubleClick International (EMEA & APAC regions) will almost double in headcount upon acquiring the business which will allow for continued investment into new products. The addition of Falks large service team will help deliver strong local customer service. The combined company will also have broad agency and publisher coverage in all key European markets.
I am very excited that together we will be able to offer a powerful, feature-rich solution with strong local customer service. The acquisition will have a positive impact in Europe, where Falks strength in Germany and the Benelux markets complements DoubleClicks strength in the United Kingdom and France, said Thomas Falk, CEO of Falk. The established geographic footprint of DoubleClicks operations will give Falk an immediate scale it would otherwise take significant time to build.
Falks corporate brand and AdSolution ad management platform is planned to be migrated over time, with DoubleClicks DART solution remaining the ad management platform of choice for the combined company. In doing so the best of AdSolution will be incorporated in future generations of the DART platform. Falk clients who transition over to DoubleClick will benefit from DoubleClicks industry leading search, optimisation and rich media capabilities.
AdPepper, one of the largest Falk customers, is among the first to commit to migration following the closing.
About DoubleClick
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the companys DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.
DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.
Upon the closing of the acquisition, Thomas Falk, CEO of Falk, will assume the role of President of DoubleClick EMEA and report to Ben Regensburger, President of DoubleClick International, along with Kaylie Smith who will continue to head up DoubleClick Asia Pacific.
By acquiring Falk, DoubleClick will add to its global presence and localisation capabilities with a global development team in St. Petersburg, Russia and additional European offices in Dsseldorf and Amsterdam. DoubleClick will then have sizeable engineering hubs in North America, Europe and Asia dedicated to developing innovative global products and services for local markets. This global presence will help to enhance local customer service, industry expertise and consulting coverage to benefit clients.
Falk is a natural fit with DoubleClick because of its mutual commitment to product innovation, reliability and local customer service.Combined with DoubleClicks seasoned industry experience, scalability, and global presence, together we will be able to offer clients a powerful, feature-richsolutionwhich can enable themto increase ROIon their digital advertising investments, said Ben Regensburger, President of DoubleClick International. For example, the acquisition will accelerate DoubleClicks strategy of delivering an industry-standard platform for engaging consumers across digital channels, and strengthen our ongoing investment in search, optimization and rich media.
DoubleClick International (EMEA & APAC regions) will almost double in headcount upon acquiring the business which will allow for continued investment into new products. The addition of Falks large service team will help deliver strong local customer service. The combined company will also have broad agency and publisher coverage in all key European markets.
I am very excited that together we will be able to offer a powerful, feature-rich solution with strong local customer service. The acquisition will have a positive impact in Europe, where Falks strength in Germany and the Benelux markets complements DoubleClicks strength in the United Kingdom and France, said Thomas Falk, CEO of Falk. The established geographic footprint of DoubleClicks operations will give Falk an immediate scale it would otherwise take significant time to build.
Falks corporate brand and AdSolution ad management platform is planned to be migrated over time, with DoubleClicks DART solution remaining the ad management platform of choice for the combined company. In doing so the best of AdSolution will be incorporated in future generations of the DART platform. Falk clients who transition over to DoubleClick will benefit from DoubleClicks industry leading search, optimisation and rich media capabilities.
AdPepper, one of the largest Falk customers, is among the first to commit to migration following the closing.
About DoubleClick
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the companys DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.
DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.