Homepage Polkadot Communications newsroom

Hello Social founder launches new social media tool Rivuu

Announcement posted by Polkadot Communications 24 Mar 2017

A new social media content approval and scheduling software, Rivuu, is helping marketers reduce the time spent working on social media by streamlining the workflow for faster turnaround times and some of Australia’s largest agencies and brands are already using it.

Rivuu enables marketers to reduce the time spent using social media without compromising results. It has already seen over 1000 users sign up since its launch and boasts a client list that includes the likes of Mazda, Ogilvy, Carlsberg, World Vision, Brut, Leo Burnett and jewellery brand Pandora.

Launched in January this year, Rivuu was founded by Max Doyle, who is also managing director of Sydney based social media agency, Hello Social,. The technology was launched after Max and his team of 16 were experiencing the bottleneck that many companies struggle with when it comes to getting social media content approved and scheduled.

“We realised at Hello Social there were just too many people and tools involved in the content creation, approval and scheduling process. We thought if we could have the whole process in one tool it would significantly improve productivity. So, we created a platform that brings copywriters, graphic designers, community managers and clients/managers all together, making it possible to approve and schedule content with one click,” says Max.

Once content is created and approved, Rivuu ensures users schedule it on Facebook, Twitter and even Instagram at the optimum time for maximum reach and engagement. Rivuu analyses the best time of day and the day of the week to find the optimal time to schedule each post.

 “We wanted to make the functionality of the user experience as intuitive as possible. All content can be viewed on one calendar and sorted by platform, category and schedule stats. The customisable workflow means users can also adjust their content approval process to fit any team structure, adding as many approval rounds as they need.”

Social media is becoming an increasingly important tool for marketers to grow their businesses. A significant 63% of marketers use social media for 6 hours or more a week and 39% for 11 or more weekly, according to Social Media Examiner[1].

“We’ve had overwhelmingly positive feedback from our clients who all say they’ve noticed a considerable reduction in the time it takes get content approved and scheduled.”

Rivuu is now looking to expand with Max heading to the US this month to meet with investors.

“We’ve been in talks with several VCs who’ve expressed interest and have already received a series A funding offer,” says Max.

https://rivuu.com/