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Integrated Research Appoints Kinetics As PR Agency

Announcement posted by Integrated Research 17 Sep 2003

Kinetics Pty Ltd has been appointed by Integrated Research (ASX: IRI) to manage its public relations activities within the Australian Market.

Integrated Research is the Sydney-based developer of PROGNOSIS software used to manage business-critical computer systems where real-time availability and performance is paramount. It is the worlds largest supplier of systems management software for HP NonStop, and a significant player in the competitive Windows, UNIX and Linux markets. Clients include Fortune 500 companies such as AOL, Visa, Charles Schwab, Dell, Exxon Mobil and AT&T.

Having celebrated its 15-year anniversary in August, Integrated Research has offices in the U.S., Europe and Australia with a distribution network spanning more than 60 countries worldwide. This year the company was recognised with the Award of Excellence at the annual AIIA iAwards ceremony, and was named Australian ICT Company of the Year and Exporter of the Year.

With the strength of the local economy, we see great potential in Australia for our current and planned products and public relations will play a key role in supporting our business goals within this market. We chose Kinetics because it is important that we have an agency that knows our business and will work as an extension to the Integrated Research team, said Guy Lerner, Public Relations Manager, Integrated Research.

Jody Lennon, Managing Director of Kinetics Pty Ltd, said she was thrilled with the new business win and that she and her team are looking forward to working with Integrated Research to promote its global leadership position to the local market.

As an Australian company ourselves, we are delighted and inspired to work with Integrated Research as it is a great example of an Australian success story, that has made its mark on the global stage, said Jody Lennon.

ABOUT KINETICS: Kinetics (www.kinetics.com.au) is a full service public relations and marketing communications consultancy that specialises in servicing the needs of clients in the information technology, B2B and consumer industries. Established in 1996, Kinetics clients include some of the worlds most recognisable and successful brands, including, Alphawest,Corel, eWise Systems, FileMaker Inc, Handspring, Liberty International Underwriters, Macromedia Inc, Photo Safe, POINT Australia, Red Square and WACOM.

ABOUT INTEGRATED RESEARCH: Established in 1988, Integrated Research(www.ir.com.au) is a publicly listed organization (ASX: IRI) with sales and support offices in the USA, Europe and Australia. Together with an international network of distributors in key markets, IR services blue-chip customers in over 40 countries.
Integrated Research develops superior cross-platform systems management technology for Windows, UNIX, Linux and HP NonStop. The world's largest bank, telecommunications company, stock exchange, computer hardware manufacturer and Internet service provider rely on PROGNOSIS.