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KLIKA BRINGS FORD BACK TO AUSTRALIA



PURE PLAY E-TAILER KLIKA APPOINTED AS AUSTRALIA'S EXCLUSIVE DISTRIBUTOR OF FORD POWER EQUIPMENT

MELBOURNE, APRIL 4. KLIKA, Australia’s top 20 online retailer continues to aggressively expand its local operations with its recent appointment as Australia’s exclusive distributor of Ford Power Equipment. This makes Klika the first online retailer to partner exclusively with one of the world’s largest conglomerates. The exclusive Ford product range will comprise Pressure Washers, Portable Generators, Inverter Generators and Water pumps across both domestic and commercial verticals. This partnership agreement will see Klika expand beyond its traditional pure-play online presence and enter the Australian wholesale distribution chain. The agreement takes effect immediately and gives Klika exclusive distributorship for Australia.

“Klika’s partnership with one of the world’s most iconic brands is true testament to the strength of our business and represents the next step in its evolution. We are now witnessing the merging of our local omni-channel offering between online retail and bricks and mortar, but rather than imitate our competitors by establishing physical pop-up stores, we will distribute directly via the national retail chains. We are already in discussions with a number of chains which are eager to gain access to the Ford brand, which Australians have loved for over 91 years, said Leo Zaitsev, Klika’s Director of Commercial Operations.

“The Ford power equipment range will meet the upcoming strict Australian National Clean Air Agreement standards. We were very particular during our negotiations, as stringent quality, reliability and durability requirements is paramount. It’s definitely very exciting times for us as our growing team looks forward to the journey ahead of us”, Zaitsev continues

Recently recognized as one of Internet Retailing’s 10 Rising Stars, Zaitsev concluded by saying “For decades Ford has held a global leadership position in the manufacture and distribution of vehicles and power equipment which will undoubtedly make a positive contribution to our business’ bottom line, especially given the success of this product range overseas”. “Yukon- Klika’s own private label in the online Trade sector, dominates the online retail space and it makes perfect sense to bring together two companies who are both leaders in their fields. The partnership agreement allows us to widen our reach to the high-end power tools market and thereby provide a more comprehensive offering to both our retail and wholesale customers”.

About Klika

Founded in 2005, Australian owned and operate Klika has grown to become one of Australia’s leading online department stores. Awarded as Top 20 Online Retailers in Australia, in addition to Power Retail Top 100 Retailers list, Klika offers over 6,000 products to shoppers covering everything from fitness equipment, tools, home living, music instruments and outdoor furniture, with a flat shipping rate nationwide for $9.95.  Trading 7 days a week Klika provides nationwide delivery even for its largest products, as well pickups and same day delivery in Melbourne. As a genuine omni-channel e-tailer, Klika customers can shop online, over the phone, select the click and collect option, or the traditional way of buying over the counter. In addition to this Klika offers home installation services for its more sophisticated and bulkier items.

Klika operates out of its 15,000 sqm central facility in South Oakleigh, Victoria with satellite offices in two other countries. Klika customers are not only spoilt with a wide range of product categories to shop from, but also with Klika’s range of private labels as well as global brands such as, Sony, Breville, Apple, Huawei, educational toys from Colorific, Disney licensed toys and bedding, VTech, Uniden, Belkin, and Oricom, to name a few.

Ford power equipment range can be viewed by visiting www.fordpowerequipment.com.au

 

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